Wholesale internet, cloud and hosted UC solution provider Sona Business, is staging an official partner launch event later this month – to reveal more about its market-leading pedigree and international expertise.
“Sona Business is one of the best kept channel secrets but it’s time to share our story with partners at our official UK launch event in Yorkshire,” says co-founder Sonia Harjani. “As a leading supplier of ‘last mile’ connectivity and hosted UC solutions across Europe and Asia, Sona provides high calibre network, datacentre, telecoms, IT and security solutions to the UK channel partner community from a base in Hull.”
Showcase
As part of a phased nationwide strategy, the launch event takes place on 28 January 2025 at the Royal Armouries Museum in Leeds, to a select group of invited guests and northern partners.
Register here: https://sonabusiness.com/en-gb/launch-event/
“We have been busy laying the foundations over the last few months but now is the time to hit the market hard with our official launch,” revealed Head of Partner Channel UK, John McKindland. “Our phased launch strategy spans the M62 corridor from Hull to Liverpool up into the border area.”
He added: “This represents the perfect platform to showcase our market differentiation and global reach. It’s an ideal opportunity for channel partners to discover how they can benefit from our white-label portfolio and market leading expertise.”
Sona’s extensive portfolio encompasses UC Cloud, including wholesale perpetual licences with inclusive contact centre and Bring Your Own Carrier or Pay-As-You-Go options. In addition, alt net access is available alongside extensive UC handset compatibility.
The Sona Alliance Partner Program offers attractive rebates and early access to new innovations and services, including SD-WAN and enterprise Wi-Fi products through a tiered partner programme. For global partners there’s also an opportunity for exclusive territory access with a top tier rebate across connectivity and hosted UC products.
Great Strides
“Sona is on a mission to shake-up the market and forge a strong UK presence based on high calibre connectivity and speed of service through a personal touch. Our core areas are connectivity, communication, cloud and mobility,” Walter explained.
“There’s a lot of untapped resource and potential based on exceptional network infrastructure. Everything is in place to make a much bigger market impact and provide customers with unrivalled product levels and service.”
Sona’s wide-ranging portfolio includes hosted UC, SD-WAN and private cloud services. It already enjoys a strong market presence in the Netherlands, Belgium, Germany, France and Switzerland, supported by a 24/7/365 Global Network Operations Centre.
John concluded: “The UK has taken great strides forward in recent years but in many ways, we are still lagging behind the rest of Europe in terms of network performance. We want to raise the game and provide more choice.
“We are a complete one-stop-shop on a global stage. Equally the short lines of communication with after-sales, helps us stand out from the competition. We are reachable, caring and professional; a very nimble and adaptable business with high levels of availability. We’re always there when customers need us to deliver faster, more cost effective and profitable services. The future is bright and we’re all looking forward to putting Sona firmly on the UK map at our official launch event.”
