Nureva appoints EET Group for Denmark and Norway market

Nureva Inc. has appointed the EET Group to bring the company’s innovative audio systems to organisations across Denmark and Norway. Headquartered in Birkerød, Denmark, EET Group is one of Europe’s largest value-added IT distributors, operating in over 20 markets and serving a broad reseller ecosystem.

“Welcoming EET Group as our distributor in Denmark and Norway strengthens our ability to help IT teams modernize meeting spaces with clear, reliable audio — without the cost and complexity of traditional systems,” said Nancy Knowlton, Nureva’s CEO. “Their IT expertise and trusted reseller relationships will enable access to Nureva across those countries.”

Hybrid working and learning continue to drive the need for reliable, scalable meeting room and classroom audio in Nordic countries. In 2023, 36.8% of employees in Denmark and 41.8% in Norway worked from home at least sometimes, according to EURES (EURopean Employment Services), underscoring the need for sustained hybrid practices that raise the bar for clear, full-room audio in larger spaces. Recent research by Nordregio similarly found remote and hybrid work remain structurally embedded across the region, reinforcing continued planning for hybrid environments.

In response to this growing need, EET Group will offer Nureva’s award-winning audio systems powered by patented Microphone Mist™ technology. All Nureva systems are certified for larger Microsoft® Teams Rooms and Zoom Rooms.

“We’re pleased to add Nureva to our portfolio. Their audio solutions complement our leading display brands, allowing us to deliver fully integrated, high-performance solutions for meeting rooms and classrooms,” said Henrik Finnedal, Pro AV Business Line Director, EET Group. “By combining Nureva’s audio systems with premium displays, we offer a seamless, plug and play experience in rooms ranging from small to large.”

Nureva continues to expand its global reach, with recent European deployments including Oslo kommune in Norway, the University of Chester in the United Kingdom and Schneider Electric in France. With EET Group, Danish and Norwegian organisations gain easier access to Nureva’s solutions for their meeting and learning spaces.

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Trish Stevens Head of Content
Trish is the Head of Content for In the Channel Media Group as well as being Guest Editor of UC Advanced Magazine.
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