New Logitech Ctrl Tomorrow Study Reveals Technology’s Impact On Mood, Wellbeing, Performance and Potential
Logitech International has unveiled its inaugural global Ctrl Tomorrow Study, a landmark body of research that seeks to understand how control over technology impacts who we are and how we feel.
The study, conducted across nine countries, exposes a new tech divide between people who feel in control of their technology and those who don’t, with real consequences impacting how they feel, their physical and emotional wellbeing, what they achieve, how they live and their future potential.
In Control v Out of Control
As the pace of technological change accelerates, a sense of control over one’s “tools”, especially physical devices, brings vital real-world benefits, including confidence, productivity, creativity, focus, calm and physical wellbeing. This is a control dividend. Lose that control, and the fallout is punishing – a control tax that can lead to feelings of helplessness, anxiety and anger, or that can impact your creativity, sleep and physical wellbeing.
Key data insights from the study:
- 77% of people agree those who feel more in control of their technology get more out of life.
- About 3 in 5 say tech friction affects their overall mood after work hours and their sense of control over their personal lives.
- 64% report feeling frustrated, anxious or angry.
- 46% report feeling helpless, embarrassed, exhausted or like they are falling behind when technology fails.
- 52% say control of their technology enabled them to accomplish something they did not think was possible.
Hanneke Faber, Logitech’s Chief Executive Officer, comments:
“With so much technological change happening so rapidly, it’s understandable that people feel it is happening to them, not with them. Logitech’s Ctrl Tomorrow Study reveals that technology can either limit people’s potential, or unleash it, at an individual, organizational or global scale. This is truer than ever in the age of AI. The deciding factor is control: when humans control the tech of today, we control tomorrow.”
Why control is the new tech currency
Logitech developed the Ctrl Score: the first-ever benchmark to make control visible, trackable and (hopefully) improvable, for people and organisations worldwide.
It plots people along a continuum, from disengagement to full command, based on three dimensions:
- how intentionally they build their tech setup,
- how confident and open they are toward new tools, and
- whether they see technology as something that unlocks or limits their potential to get things done.
Together, the Ctrl Score captures the functional technology choices people make and the emotional weight those choices carry. Thus people with higher Ctrl Scores have the highest potential to experience benefits from their tech. Interestingly, Gamers stand out as a high-Ctrl-Score group. 81% say gaming builds their real-world confidence and reduces anxiety, and translates into stronger performance at work.
Control is the new tech currency – closing the control divide
The Ctrl Tomorrow study raises questions for individuals and organisations seeking to get the best out of themselves or their workforce. If a degree of control over technology drives upsides to people’s emotional and physical wellbeing, and to their productivity at home and at work, how do they gain more control?
The Ctrl Score offers a roadmap. People who score lower on any of the three dimensions can take concrete steps, like choosing tech more deliberately, building knowledge and confidence, and staying open to new tools, to shift from tech friction to flow.
One finding stands out: tactile technology builds trust. Nearly 2 in 3 people say they feel most in control when interacting with physical hardware, and 42% say they now rely on physical devices more than they did five years ago, which is a signal that as software and AI abstract more of our world, people are anchoring their sense of control in the tangible.
Ctrl Score Quiz
Fancy finding out more? The Ctrl Score quiz can be found here. The three dimensions of control that comprise the index are:
- Tech setup and intentionality: How deliberately someone chooses, builds and continues to evaluate the physical devices and tools that make up their everyday tech experience
- Attitude and approach: How confident, knowledgeable and open someone feels when using technology and adopting new tools
- View of tech potential: Whether someone sees technology as something that unlocks their potential to get things done, create, grow and connect with others, or something that holds them back.
Related Post: Logitech Study: Poor Technology Planning Disrupts Meetings and Hits Productivity
