Specialist IT Distributor Intec Micros (Intec Microsystems Ltd) has unveiled a bold new brand identity, signalling a strategic transformation focused on delivering greater value to channel partners. The rebrand reflects a sharpened focus on networking and intelligent connectivity, as well as a renewed commitment to personalised service and expert insight.
Intec Micros is differentiating itself through a consultative, service-led approach. The company’s new branding underscores its dedication to helping resellers, managed service providers (MSPs), and e-commerce platforms across the channel achieve meaningful business outcomes — not just transactions.
Since CEO John Hayes-Warren took the helm in 2024, Intec has evolved its proposition to meet the growing complexity of technology distribution.
“Technology distribution is changing — and so are we,” says Hayes-Warren. “While many focus on scale through automation, we are doubling down on expertise, responsiveness, and the human touch. Our customers need more than products; they need tailored insights and solutions.”
New e-commerce Platform
Alongside the rebrand, Intec Micros has launched a new e-commerce platform designed to offer a seamless and efficient buying experience. This digital upgrade complements Intec’s high-touch service model by providing convenient online purchasing options without sacrificing personalised support.
“Our e-commerce platform is a key part of our evolution,” Hayes-Warren explains, “but automation is a tool, not a replacement for relationships. We’re investing in technology that adds value while maintaining the expert, consultative service our customers expect.”
Intec’s refreshed brand identity also highlights its core strengths in high-impact infrastructure solutions, with an enhanced portfolio focusing on:
- Networking, wireless, security, and intelligent connectivity technology distribution
- Value-added IT services including pre-sales engineering, configuration, support, and professional managed services
- Consultative expertise delivered by a team of seasoned professionals with deep industry knowledge
The rebrand reflects the company’s core values of partnership, trust, and practical expertise by ensuring direct access to knowledgeable technical specialists and dedicated account managers, tailored and solution-oriented support designed to help resellers, VARs, and MSPs differentiate themselves, and a long-term focus on channel growth and sustainability.
To support this strategic direction, Intec Micros is evolving its internal teams with targeted investments in marketing, pre-sales consultancy, and technical expertise. This alignment ensures that the business is well-equipped to support the needs of its partners in an ever-changing IT channel.
“As we sharpen our focus, we’re realigning our resources to better support growth and deliver the expert guidance our customers rely on,” Hayes-Warren says.
Looking Ahead: A new era
The launch of Intec Micros’ refreshed website, updated communications, and revitalised brand presence on 3 June 2025 marked the start of an exciting new chapter. This transformation reflects the company’s clear focus on delivering deeper expertise, smarter tools, and stronger partnerships.
“This is more than a rebrand — it’s a signal of intent,” concludes Hayes-Warren. “We’re evolving with purpose, modernising where it matters, and reinforcing the human connections that set us apart. Our focus remains clear: delivering value through expertise and trusted relationships.”
