Giacom, in partnership with Sky Business Wholesale, has announced the launch of the Sky Business Hub, an advanced customer premises equipment solution designed to complement the innovative Easy Switching broadband service, available exclusively with Sky Business Wholesale.
The Sky Business Hub, already widely deployed across the UK small business market, includes dual-band Wi-Fi 6, automatic firmware updates, telemetry for real-time diagnostics, and enhanced security protections. Fully supported and remotely managed by Sky, the Hub enables partners to offer a premium, reliable customer experience while removing the operational burden of device management.
The Sky Business Hub complements the broadband switching capability enabled by Sky’s network – a solution that Giacom has brought to the market to help resellers transform how they manage broadband migrations. The full proposition offered by Giacom and Sky Business Wholesale gives channel partners the tools they need to future-proof their broadband bases against the 2027 PSTN Switch Off. While Easy Switching simplifies the migration process for both partners and end users, the Sky Business Hub enhances the portfolio to offer a premium router, designed for the future.
Together, the Sky Business Hub and Easy Switching create a compelling wholesale broadband solution for the UK channel. Both are accessible through Giacom’s Cloud Market platform and supported by the company’s All-IP Managed Service (AIMS), which provides tailored migration planning, order management, and partner enablement.
Commenting on the launch, Dale Parkinson, Managing Director – Connectivity at Giacom, said: “The launch of the Sky Business Hub is another big step forward in supporting the channel’s All-IP transition. It offers everything our partners need – premium performance, operational simplicity, and a fully managed service. Importantly, it allows them to deliver a better, more reliable experience for their customers while reducing costs and complexity behind the scenes.”
“The scale of the challenge facing the industry shouldn’t be underestimated, there are still millions of legacy assets in the market and limited time to act. That’s why we’ve focused on building a complete, repeatable model that simplifies migration and helps partners move at speed, with confidence.”
Damian Saunders, Managing Director of Sky Business Wholesale adds:
“At Sky Business Wholesale, we’ve engineered the Sky Business Hub and underlying network capabilities to deliver business-grade reliability, security, and service intelligence — all wrapped in a device that’s fully managed and channel-ready. Our collaboration with Giacom ensures that these technical advantages are now available to partners in a way that’s simple to deploy, scale, and monetise.”
The launch strengthens Giacom’s strategic connectivity proposition and marks the culmination of a phased rollout of Sky Business Wholesale broadband to the channel, helping resellers and MSPs deliver easy migrations from legacy broadband infrastructure to full fibre and All-IP solutions. Giacom’s broader mission is to support the UK channel, helping resellers and MSPs future-proof their portfolios, build recurring revenue, and serve SMB customers with smarter, more resilient solutions.
