Display specialists launch tailored initiative as demand for larger format displays and sustainable solutions surges
The professional monitor market is experiencing unprecedented growth, with demand for larger screen formats and enhanced functionality driving rapid expansion in the SME sector. AOC, one of the world’s largest monitor manufacturers and MMD, brand licence partner for Philips Monitors, are responding to this growing need with a comprehensive new partner programme designed specifically for small and medium-sized British enterprises.
The SME-focussed initiative arrives as businesses increasingly demand flexible, energy-efficient displays with advanced connectivity options. Since the COVID-19 pandemic transformed IT workspaces and accelerated the adoption of collaboration tools such as Teams, there has been a significant appetite for larger screens and higher resolution displays.
“The SME sector represents tremendous growth potential for our channel partners,” says Paul Butler, UK Regional Sales Director at MMD Monitors & Displays and AOC International. “We’re seeing businesses move beyond the traditional 24-inch standard towards larger, more sophisticated display solutions with USB-C and KVM switches. Our new programme gives resellers the tools and support they need to capture this opportunity.”
Beyond standard warranties: a complete business ecosystem
The programme goes well beyond typical vendor offerings, providing resellers with guaranteed pricing stability, dedicated UK sales team support, demonstration units for client testing, and exclusive partner portal access.
Most noteworthy, the initiative emphasises the total cost of ownership over 5 years rather than just the initial purchase price – reflecting the mature buying approach of today’s SME market.
Partners can also leverage the joint Technology Desking and Philips Monitors showroom in Canary Wharf, London, where clients can experience displays in realistic trading floor, control room, and office environments. The facility regularly hosts open days and networking events, next to providing additional bespoke opportunities for channel partners to showcase solutions to potential customers.
“Different businesses have fundamentally different needs,” explains Butler. “Modern monitors must be flexible, energy-efficient, feature the right interfaces, and accommodate new size preferences. Our AOC and Philips Monitors ranges are market leaders in the larger display segment, and we’re backing that with genuine partnership support.”
The timing coincides with major product line refreshes: Philips Monitors is expanding its established SME portfolio with the new B2000 and B3000 series, while AOC is transitioning to its completely redesigned B2B-focussed E4 series with 120 Hz refresh rate among most models, launching between June and September 2025. AOC brings particular strength to the SME market through its position as the number one gaming brand globally for multiple years consecutively – a heritage of high-performance engineering that translates into robust business displays capable of handling demanding professional applications.
Sustainability drives competitive advantage
Environmental considerations are becoming central to SME purchasing decisions, an area where both brands are investing heavily. Philips Monitors incorporates PowerSensor (and PowerSensor 2 in newer models) technology that dynamically detects workstation usage, significantly reducing power consumption when systems are idle. The B2G range features displays made from 100% recycled aluminium, with plastics that consist of 85% recycled matter, including ocean-based materials.
“We want to be best in class for sustainability,” notes Butler. “That means not just energy-efficient operation, but comprehensive environmental responsibility. We provide detailed CO₂ footprint certificates so companies can incorporate our products into their mandatory carbon reporting requirements.”
Channel-first approach to market growth
AOC and MMD’s strategy deliberately leverages established distribution relationships rather than competing with channel partners. Working through distributors including Exertis, Midwich Group, TD SYNNEX, and VIP Computers, the company maintains its focus on brand development and manufacturing excellence while partners handle market relationships and logistics.
“Distributors excel at logistics because that’s their core competence,” Butler explains. “Through these partnerships and specialist resellers, we can effectively reach the SME segment without disrupting established market dynamics. It’s about enabling growth, not creating conflict.”
The programme particularly targets the evolution towards higher resolutions and advanced connectivity features, areas where Philips Monitors and AOC maintain market-leading positions. Modern displays feature powerful USB-C hubs with integrated RJ-45 Ethernet connections, allowing clients to be powered directly through the monitor while maintaining network connectivity.
Market momentum building
Industry observers note the professional monitor market’s exceptional vitality, driven by hybrid working adoption and increased screen real estate requirements. The shift represents both immediate sales opportunities and longer-term relationship building as SMEs upgrade their IT infrastructure.
With extended warranties of up to five years becoming standard expectation rather than a premium offering, the programme positions resellers to compete on value and service rather than just price. Combined with guaranteed pricing stability, this approach aims to restore healthy margins while delivering genuine client value.
Further information about the SMB programme is available on the AOC and Philips Monitors websites.
