OpenAI have released their first “The state of enterprise AI report“, sharing a comprehensive look at how enterprises are adopting AI, what workers say they’re gaining, and how organisational leaders are currently turning experimentation into measurable productivity and new capabilities.
The analysis draws on two novel sources of data: eeal-world usage data from enterprise customers of OpenAI, and an OpenAI survey of 9,000 workers across almost 100 enterprises documenting patterns of AI adoption. All data points were deidentified and aggregated to preserve privacy.
Finding: Adoption is accelerating and deepening
Enterprise AI adoption is accelerating and is reshaping how people work, how teams collaborate, and how organisations build and deliver products. Over the past year weekly messages in ChatGPT Enterprise increased roughly 8×, and the average worker is sending 30% more messages.
Usage of structured workflows such as Projects and Custom GPTs has increased 19× year-to-date, showing a shift from casual querying to integrated, repeatable processes.
Average reasoning token consumption per organisation has increased by approximately 320× in the past 12 months, suggesting that more intelligent models are being systematically integrated into expanding products and services.
People aren’t just using AI more often, they are also using it for increasingly sophisticated tasks. Enterprises are expanding both the extensive margin—more workers adopting AI—and the intensive margin—existing users going deeper.
Finding: Growth is rapid across industries and geographies
AI is gaining traction across every sector, but OpenAI is seeing strong momentum in:
- Technology, healthcare, and manufacturing, which are the fastest growing sectors.
- Professional services, finance, and technology, which operate at the largest scale.
- Globally, the fastest‑growing business customer bases include Australia, Brazil, the Netherlands, and France, each exceeding 140% year‑over‑year growth.
International API customer growth has exceeded 70% over the last six months, with Japan having the largest number of corporate API customers outside of the United States.
Finding: Workers report measurable value from using AI
Across OpenAI’s surveyed enterprises, 75% of workers report that using AI at work has improved either the speed or quality of their output. Workers report saving 40-60 minutes per day, with heavy users reporting more than 10 hours per week. Workers report AI is contributing to value across departments:
- 87% of IT workers report faster IT issue resolution.
- 85% of marketing and product users report faster campaign execution.
- 75% of HR professionals report improved employee engagement.
- 73% of engineers report faster code delivery and Coding-related messages increased 36% for workers outside of technical functions.
- 75% of users report being able to complete new tasks they previously could not perform.
Finding: Frontier users and organisations are pulling ahead
OpenAI’s data shows a widening gap between “frontier” workers and firms, and the median. Frontier workers (95th percentile) send 6× more messages than the median employee and engage more intensively across advanced capabilities.
Frontier firms send 2× more messages per seat and show deeper integration of AI across teams.
OpenAI releases a new feature or capability roughly every three days. The primary constraints for organisations are no longer model performance or tooling, but rather organisational readiness and implementation.
The report contains case study of AI integration into Intercom, Lowe, Indeed, BBVA (Mexico), Oscar Health and Moderna.
Looking ahead: AI reshaping the modern enterprise
OpenAI is welcoming feedback on the questions the report surfaces. The United Kingdom and Germany now rank among the largest ChatGPT Enterprise markets outside the US by number of customers.
