- Giacom appoints Susie Buckridge as CEO, effective 9 November 2026.
- Tez O’Brien remains with the business as Corporate Development Advisor.
Giacom has announced the appointment of Susie Buckridge as Chief Executive Officer, marking the start of the company’s next chapter of growth. Susie succeeds Tez O’Brien, who moves into the role of Corporate Development Advisor.
Susie joins at a pivotal moment. Giacom is evolving from the UK’s leading channel marketplace into the platform that powers how MSPs and resellers buy, sell, manage and support technology. As CEO, she will lead all aspects of the business across its 750 colleagues and 6,000-strong channel partner community.
Giacom is investing in its next growth phase, driven by four objectives:
1. Investing in and expanding its platform capabilities, building a smarter, more connected platform for the UK channel.
2. Deepening value to partners, so MSPs and resellers get more from every part of their relationship with Giacom.
3. Leveraging AI to create meaningful competitive advantage, embedding it into the heart of everything Giacom does, from partner enablement and customer experience through to automation, service delivery, decision-making and productivity.
4. Helping thousands of MSPs and resellers to grow, so they can operate more effectively, serve their customers better and grow their businesses faster.
The strength of Giacom is in its people, its expertise, service and support, and these will remain central as the business invests in its digital platform.
Susie Buckridge
Susie brings a track record of leading transformation, simplifying complex businesses and driving customer-focused innovation. Her experience will be invaluable as Giacom accelerates investment in its platform and AI capability.
Most recently CEO of TalkTalk Consumer, she led the business through a significant period of transformation, simplifying the technology estate, introducing a new CRM platform to improve the customer experience, launching products that set TalkTalk apart and strengthening the company’s data and AI capability.
Before TalkTalk, Susie spent more than a decade at YouView, the television technology company, where she helped establish the business and later led it as CEO. She combines product, customer and commercial expertise and a track record of leading complex change with clarity and pace.
Susie Buckridge, CEO of Giacom, said:
“Giacom has built something special – a business that partners genuinely trust, with the scale and ambition to reshape how the UK channel works. The opportunity ahead is significant. By building a smarter, more connected platform and putting AI at its heart, we can help thousands of MSPs and resellers run their businesses more effectively, serve their customers better and grow faster. I’m excited to lead Giacom into its next chapter alongside such a talented team and partner community.”
Comments from Giacom Chairman
Matthew Riley, Giacom Chairman, said:
“The business has created a strong reputation as a trusted partner for MSPs and resellers across the UK. With a 100% Channel-only focus, Susie’s appointment marks the beginning of our next chapter of growth. Her experience leading large-scale technology and operational transformations makes her the right leader to accelerate our platform and AI ambitions. I’m delighted to welcome Susie to Giacom “.
Matthew continued:
“I’d like to recognise the incredible contribution Tez has made at the heart of Giacom’s growth and success. I’m delighted that we will continue to benefit from his experience in his new role, where he will work alongside Susie and the Executive Team supporting Giacom’s continued growth and partner community. He will also continue to help drive our CSR initiatives, including The Big Goal and The Big Green Goal, both of which remain central to our values and the wider impact we are proud to make.”
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