Peerless-AV® has appointed Kayla Whitfield as Regional Sales Manager, North. Kayla’s remit will cover the North of England, Scotland and Ireland, where she will leverage her strong contact base and work closely with distributor and reseller accounts.
Kayla brings a solid foundation of AV knowledge and skills to the UK sales team, supporting Peerless-AV’s expanding EMEA operation and driving growth into new vertical markets and key accounts across the UK and Ireland.
Commenting on her role, Kayla stated:
“We have a strong, friendly yet formidable team, and we’re ready to take on the challenges and opportunities in the remainder of 2025 and into 2026 as we prepare for the biggest show of the year, ISE. It’s a great time to start. Peerless-AV is in an exciting phase with its rapidly expanding dvLED mount business and I look forward to educating and supporting key accounts and prospect bases through training, sales promotions, marketing incentives and networking events.”
Kayla has held various account manager roles within the AV and professional services industries. For seven years, she was account manager at Ricoh where she was responsible for delivering global meeting room solutions and digital signage.
“Kayla is a perfect for our UK sales team, and we can’t wait to see the contribution she’ll make to the continued growth of the business,” said Chalene Chandrasiri, Director of Sales UK & Ireland. “She brings valuable experience supporting customers both nationally and internationally, along with good knowledge of the AV and digital signage markets, which will help us develop our key partnerships and expand into new areas.”
