Philips Public LED 7000 Series totems, each housed in 3m high, custom designed protective cabinets, have been installed to greet and guide staff and visitors at the Red Bull Technology Campus in Milton Keynes.
Occupying more than 700,000 square feet, the campus is a place where ideas and innovations come to life – home to Oracle Red Bull Racing, Red Bull Ford Powertrains, the Visa Cash App Racing Bulls team, and the MK-7 event venue, which recently also saw the installation of a record breaking 46.25m wide Philips LED wall, as well as a range of Philips signage and interactive displays.
This makes the Campus a daily hotbed of activity, welcoming visitors from around the world – from celebrities to fans, engineers and employees – with the majority passing through its main entrance by vehicle.
Following multiple site visits and consultations, the P2.4 Philips Public LED 7000 Series displays were selected to be positioned after vehicles passed through the security barrier at the Campus, as well as at the main entrance to MK-7.
With Milton Keynes averaging over 730mm of rain annually, protecting the displays was essential – with PPDS teaming up with Netherlands based specialist, VEBO Digital Signage Solutions, to build custom designed protective casings. The cabinets, standing nearly 3m tall, are embossed with Oracle Red Bull Racing branding and are built to withstand whatever weather Mother Nature provides. An IP30 rating and conformal coating ensure additional protection against any moisture or pollutants.
