Global communications solutions provider, MMDSmart, has appointed Karen Krivaa as its new Chief Marketing Officer. Krivaa brings expertise in driving customer engagement across multiple industries, including telecom. Ira Cohen is transitioning to Chief Strategy Officer.
Krivaa joins MMDSmart as the company scales its Communications Platform as a Service (CPaaS) offerings to meet growing demand for personalised, real-time messaging at scale.Â
“We’ve built an exceptional product suite that solves real global business communication challenges,” said Arie Frenklakh, CEO and co-founder of MMDSmart. “Karen brings strategic vision, creative energy, and global experience to our marketing team, which will help to take our brand to the next level. We’re thrilled to welcome her aboard at this exciting stage of our growth.”
Prior to joining MMDSmart, Krivaa held positions at Perception Point (acquired by Fortinet), RADVISION (acquired by Avaya), Alvarion, NICE, Applied Materials, and GigaSpaces.