Aldous Systems (Europe) has become a new UK distribution partner for video conferencing manufacturer, Boom Collaboration, as it fully enters the collaboration hardware market for the first time.
The agreement sees the Aylesbury-based business supply Boom’s complete conferencing portfolio, spanning videobars, cameras, audio solutions and multiple connectivity options.
Aldous Systems is a distributor of networking and audio/video equipment to the trade. Established in 2002 with a commitment to excellent customer service and a strong engineering background in networking products, Aldous has built an extensive customer base in the UK and mainland Europe, continuing to research new and innovative solutions for residential and commercial integrators. Product lines currently cover a range of technologies including voice, data, video, audio, CCTV, automation and access control.
Indispensable
“The shift to remote and hybrid work models has made video conferencing an indispensable tool for businesses of all sizes. To ensure seamless communication and collaboration, investing in the right video conferencing hardware is becoming ever-more essential,” explained Aldous Managing Director Damien Winters.
“Boom represents a perfect fit. From their intelligent videobars to high performance PTZ cameras and ZYGO multi-connectivity hub; they offer something new and different at a very competitive price point which our customers are going to love. It ticks all the boxes. In a highly competitive market it offers the specifications, price and people who are on the same wavelength as us. It’s a perfect fit to become our first-ever full video conferencing vendor offering a complete suite of solutions.”
The partnership is off to a strong start, with Boom’s ZYGO one-cable plug-and-play hubs already deployed at 15 customer sites—demonstrating immediate demand for flexible video conferencing solutions.
“Aldous has been a distributor for over 20 years and over the last five years or so we grown into a lot more commercial projects,” Co-Managing Director Jason Aldous highlighted.
“We’ve never had a video collaboration full product set in the mix until now. Our customers are asking for it and it’s perfect timing. We’ve seen Boom in the global media spotlight and know they can help inspire a major new expansion of our customer proposition. It’s the right fit for our market.”
Massive change
Created in 2020 by founders Fredrik Hörnkvist and Holli Hulett, Texas-based Boom operates in almost 40 countries, based on a philosophy of any device on any platform in any room.
Hörnkvist enthused: “The UK is a very important market for us and Aldous can help drive us deeper by creating many new opportunities.”
Hulett added: “Boom has rapidly grown into a major international force and working with such a long established industry player further elevates our market penetration. Our platform-agnostic portfolio covers all types of room environments and is ideally placed to help Aldous and their customers take full advantage of new market opportunities and embrace the video conferencing market fully for the first time.”
