Westcon-Comstor has signed a Europe-wide distribution agreement with UiPath, a global leader in agentic automation, to drive profitable, services-led growth for channel partners.
Madeleine Ellis, Area Vice President, Channel and Partners International at UiPath insightfully states:
“Europe is at an inflection point for AI-driven automation. As organisations move from pilots to enterprise-wide programmes, partners need the capability, commercial flexibility and services support to scale with confidence. By strengthening our collaboration with Westcon as our strategic distribution partner for Europe, we are creating a focused, services-led route to market that accelerates time-to-revenue, unlocks constrained budgets and enables partners to build durable, high-margin recurring revenue streams. Together, we are equipping our ecosystem to lead the next chapter of agentic automation across the region.”
The pan-European deal sees Westcon-Comstor become UiPath’s strategic distributor for the region, with a focus on helping channel partners build pipeline, win larger deals and accelerate time-to-revenue as demand for AI-powered automation continues to grow.
Launch or expand UiPath services in weeks
Partners will be able to launch or expand UiPath services in weeks due to Westcon-Comstor’s white-labelled UiPath professional services offering. The distributor will also provide presales expertise and go-to-market support, plus lead qualification through its analytics-led sales programme, Intelligent Demand (iD).
Meanwhile Westcon-Comstor’s Flex financing solution will enable partners to unlock budget-constrained deals, removing a common obstacle to starting and expanding automation programmes while enabling customers to align investment more closely with realised value.
René Klein, Executive Vice President, Europe at Westcon-Comstor, explains:
“Our expanded collaboration with UiPath marks a key milestone in our strategy to drive partner success through the next wave of AI-driven transformation. By becoming UiPath’s strategic distributor in Europe, we’re bringing a far more involved, services-led model to the market – one that helps partners move beyond simply selling automation so they can deliver, fund and scale it. Through our commercial innovation and data-driven approach we’re equipping partners with everything they need to build long term, value-rich automation practices.”
The expanded relationship builds on Westcon-Comstor’s existing UiPath distribution footprint in the UK, France, Spain, Portugal and Germany. It gives partners across Europe a unified route to market, providing partners with a clear framework for growing margin-rich recurring revenues. The collaboration also reflects a shift in the market from isolated ‘bot projects’ to enterprise-grade automation programmes that span testing, operations, AI-assisted workflows and end-to-end digital transformation.
