Recent Omnichannel Enhancements from 8×8

New enhancements from 8×8, Inc., are giving organisations the ability to resolve issues faster, personalise every interaction, and support frontline employees with simplified, AI-driven workflows.
“Today’s experiences are only as strong as the teams on the front lines and empowered by the right tools,” said Hunter Middleton, Chief Product Officer at 8×8, Inc. “We’re helping our customers deliver speed, clarity, and personalization in every interaction, whether that’s resolving issues on the first touch, following up with confidence, or staying secure in complex environments like retail, healthcare, and manufacturing, to name a few.”
The recent enhancements help enterprises engage customers on their terms, maintain secure shared-device workflows, and support global operations. With the 8×8 Platform for CX, enterprises unify contact centre, communications, and APIs on a single, AI-powered foundation that drives both customer and employee experiences.
  • Quicker resolutions, fewer handoffs: Agents using 8×8 Contact Center can now spend less time taking notes and more time helping customers, thanks to real-time AI voice summaries that capture and log details automatically into 8×8 or external CRMs.
  • Empowered agents, better outcomes: Agents can handpick and proactively manage emails in 8×8 Contact Center – cutting wait times and resolving issues on first contact.
  • Customers feel seen and heard: 8×8 Engage now supports trusted, high-engagement channels like Viber, in addition to RCS, SMS, WhatsApp, Facebook Messenger, voice, and video, ensuring customers can connect in the way that feels most natural to them.
  • Stronger conversions through better storytelling: New WhatsApp carousel templates, managed through 8×8 Connect, help brands showcase offerings more visually, improving engagement and reducing campaign costs.
  • Less time searching, more time solving: AI-powered post-call transcription is now available directly in 8×8 Work, enabling quick follow-ups.
  • Secure, seamless teamwork – on any device: Stronger security and compliance on shared Android devices in retail environments with role-based access, secure logouts, and centralized management for 8×8 Work.
To learn more about 8×8’s recent innovations, visit https://www.8×8.com/products/release-highlights
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Trish Stevens Head of Content
Trish is the Head of Content for In the Channel Media Group as well as being Guest Editor of UC Advanced Magazine.
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