- Owl Labs and Lenovo collaborate for centre-of-room solutions
- Owl Labs 360° technology with Lenovo room kit bundles now available
Owl Labs and Lenovo have collaborated to launch Lenovo-powered 360° Microsoft Teams Rooms (MTR-W) solutions. The collaboration combines Owl Labs’ award-winning Meeting Owl 3 and 4+ products, used by nearly 250,000 organisations globally, with Lenovo’s cutting-edge ThinkSmart Core and Tiny Kit to create full-room solutions that are flexible, cost-effective, and meet the needs of both SMBs (small and medium sized businesses) and Enterprise customers.
The global room video devices market is projected to reach US$7.8 billion by 2029 (approximately £5.7 billion), according to Frost & Sullivan Video Conferencing Devices Market Report (March 2025), creating a significant opportunity for adoption of and innovation in hybrid collaboration. Owl Labs is the first 360° standalone device to launch with Lenovo’s Microsoft Teams Rooms (MTR-W) solutions positioning the companies at the forefront of this growth.
Owl Labs’ Meeting Owl 4+ recently completed Microsoft Teams certification, joining the Meeting Owl 3 and Owl Bar in meeting Microsoft’s rigorous standards for seamless operation and integration. This joint offering brings Microsoft Teams-certified, modular solutions to existing Owl Labs’ customers and customers of all types, including SMBs looking to upgrade from basic setups, as well as to enterprises seeking easy-to-use, scalable room systems. With MTR-W devices built on a secure, update-ready operating system, organisations gain a future-proof foundation for long-term collaboration.
Frank Weishaupt, CEO of Owl Labs, stated:
“Hybrid work demands technology that works for everyone, regardless of their location. Teaming up with Lenovo creates a new standard for seamless 360-degree collaboration for hybrid meetings. Owl Labs brings deep BYOD market penetration and proven software leadership in the video conferencing space – capabilities that complement Lenovo’s offering. By combining our centre-of-room innovation with Lenovo’s modular approach, we’re not just solving today’s setup challenges, we’re reimagining what inclusive hybrid meetings can be and bringing that capability to a larger audience.”
An Owl Labs survey found that almost 8 in 10 workers (79%) say they’ve lost time in meetings to technical difficulties, with 30% reporting losing 10+ minutes per meeting to tech setup alone. This joint offering addresses these pain points directly by combining a Meeting Owl 3 or 4+ for 360° in-room video and audio, a Lenovo ThinkSmart Core or Tiny Kit to run Teams Rooms, and a Lenovo Controller (IP or USB) for one-touch meeting control and room management. Together, these components transform existing bring-your-own-device setups into fully integrated Microsoft Teams Rooms with intuitive, seamless functionality.
Today’s workspaces must be designed for hybrid collaboration, requiring solutions that flex with each organisation’s specific ways of working. The Owl Labs and Lenovo bundles allow companies to customise their setups based on needs, whether they’re using rooms for 1:1 huddles or large all-hands presentations. With modular solutions that allow for endless configurations, companies can now ensure their space is purpose-built for how they actually use them.
Marcus Kennedy, GM of Smart Collaboration at Lenovo, stated:
“Our collaboration with Owl Labs is pivotal in expanding Lenovo’s ThinkSmart portfolio. By integrating Owl Labs’ innovative 360-degree centre-of-room camera solutions, we are now able to offer a truly differentiated AI-powered audio-visual experience that complements our existing front-of-room bars offering. We can now provide a more comprehensive and flexible solution for Microsoft Teams Rooms, meeting the evolving needs of our customers for inclusive and collaborative hybrid meetings.”
Available bundles include:
- Meeting Owl 4+ ThinkSmart Tiny Kit: A Premium, entry-level solution with 4K video and ThinkSmart Manager Premium; available now via Ingram Micro.
- Meeting Owl 4+ + ThinkSmart Core with USB Controller (Gen 2): Full-featured solution for medium to large rooms with dual display; available now via Ingram Micro.
- Meeting Owl 3 + ThinkSmart Tiny Kit: Entry-level Teams Room solution for huddle areas and other small spaces, available now via Ingram Micro.
The bundles are launching in the United States, Canada and the United Kingdom, Germany and France. Customers can purchase them through the Owl Labs and Lenovo websites, as well as through TD Synnex, LSM, and Ingram Micro.
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