The Nuvias UC TechTalks 2025 event delivered on its ambitious promise: providing attendees with not just information but actionable strategies to boost profitability, improve service delivery, and evolve alongside an ever-changing communications landscape. Hosted in a format that blended insightful panels, exhibition showcases, and open roundtable discussions, the event brought together leaders across the converged communications market.
UC Advanced caught up with CEO Joel Chimoindes at Nuvias UC’s TechTalks 2025 event, and he highlighted the transformation that Nuvias UC have undergone in the past three years to support MSPs in the channel. “When I joined the business I always wanted to make sure that we shifted the focus away from predominantly hardware, with the aim of growing further into software solutions and services,” Chimoindes said.
“Our heart is converged communications,” as he puts it explaining, “we have evolved the business into those three very specific divisions, one around devices and infrastructure, the second around cloud solutions, the third around our technical services.”
Each core division is led by dedicated business development managers and supported by a team with deep technical expertise, and this design has been created specifically for Nuvias UC partners. “We’re not a jack of all trades. We are very focused in converged communications… and that’s our market.”
A True Solution-Selling Mindset
The emphasis for partners is on solving problems. Chimoindes explained that Nuvias UC has already embraced solution selling as the standard approach, as he explains, “I look at where a reseller would typically call my pre-sales team in. They call the pre-sales team in not to talk about a particular product. They’ll call the pre-sales team in to talk about how they’ve got a problem and ask us how can you help us solve it?” He goes on, “Actually our best examples of where we’ve done this is where our pre-sales and technical team are engaged early in that cycle. Where a customer is saying, actually, I don’t quite know how to do this.”
He adds, “Our pre-sales team have been introduced to talk about a product, and then we’ve discovered that that product actually wasn’t the right solution for the job.”
It is clear that Nuvias UC’s strategy reflects a growing need within the channel for partners who can bridge the technical and strategic and highlights the consultative role the company increasingly plays.
Empowering MSPs in Transition
A key theme throughout the TechTalks event – and during the interview was the evolution of MSPs. Not all MSPs are equally prepared for the rapid shifts in UC and adjacent markets, but Nuvias UC sees an opportunity to support those throughout the maturity curve, with solutions and expertise to fit all. Chimoindes explains, “Anywhere that we can then supplement someone’s skills, capabilities, or capacity is really where we come into our own.
“You’ve got the partners that get it… the early adopters,” Chimoindes said. “You get the second category of partners, the ones that get the business opportunity, but don’t quite know how to make that investment or want to make that investment themselves.”
To support these partners, Nuvias UC offers access to technical specialists, pre-sales support, and scalable services. Some MSPs use these resources temporarily as they build their own capabilities, while others choose to permanently outsource to Nuvias UC, and either or both models are embraced.
Training plays a central role in this enablement strategy. “We bring partners, resellers, MSPs together to debate and discuss subjects. It’s great because you get some fantastic learnings from it”, said Chimoindes, adding that unpredictable discussions often yield the most value. “That’s when you learn from each other.”
Commercialising AI in a Tangible Way
Unsurprisingly, AI was a major topic at TechTalks 2025. But Chimoindes cautioned against getting lost in the hype. “People get hooked up on the technology and not the commercial opportunity,” he said. Instead, Nuvias UC is helping its partners understand where and how AI can drive profitability.
Chimoindes elaborated, “We have a number of partners today who are now monetizing AI by taking lots of scripts from customer calling, putting it into AI engines and then allowing that to then build an AI engine to provide a great level of service. When you think about that, it sounds really simple. But actually the complexity about getting that data in the right structure in the right way to then move that into an AI engine to then provide a great level of service is quite complex. Therefore we’re looking at services and we’re looking at solutions that can help that particular part of the market.”
A Market in Motion
Looking ahead, Chimoindes sees ongoing consolidation as inevitable. “If you look at the distribution space… 10 to 12 years ago, you’d have seen over 40 big distributors in Europe focused on AV. That number is now probably less than six.”
The same trend is affecting MSPs and system integrators. But the changes aren’t just about contraction – new channels are emerging. “CRM resellers, for example, will become a real channel for converged communications,” he said, citing the growing integration between CRM platforms and communications technologies.
He also pointed to the disruptive potential of marketplaces like Amazon. “They are servicing massive amounts of end users now. We have partners already in Europe who are on the Amazon Marketplace and are providing services for vendors like Zoom.”
The Path Forward
As the market continues to evolve, Nuvias UC is keeping its focus on converged communications, yet the company is not standing still and the TechTalks 2025 were the perfect place for Nuvias UC to introduce their new vendor partners – Neat and Hiya.
Ultimately, Nuvias UC aims to be more than a distributor – it seeks to be a partner in strategy, delivery, and growth. “There are very few partners that can and want to say, ‘we can do everything ourselves,’” Chimoindes concluded. “But why do it all when you can partner in a way that helps you make more money and reduce your costs?”
The Nuvias UC TechTalks 2025 event made it clear that the future of the UC channel is converged, consultative, and collaborative. Through its evolved business model and clear commitment to empowering partners, Nuvias UC is positioning itself as a crucial enabler for MSPs navigating complexity, embracing innovation, and ultimately maximizing their profitability in a fast-changing market.
