This article was first published in UC Advanced magazine issue #23.
Nimans is big on choice. Nimans offers resellers and MSPs that choice through a variety of products, vendors and solutions. In this [article], we explore Yeastar, and what they’ve been delivering to Nimans partners.
The partnership with Yeastar has enabled Nimans to build on their commitment of giving resellers and their customers choice. Yeastar’s proposition gives Nimans’ partners the ability to offer on-premise, cloud and software editions of the P-Series, all of which have been rolled out since February ‘25.
Nimans’ partners are now in a position to benefit from Yeastar’s interoperability, turnkey and out-of-the-box options, as well as their simple pricing model, with no hidden extras for additional features. The P-Series is not only highly featured but there is a white labelled portal option for resellers to brand their customer facing platform.
Andrew Cooper commented, “Yeastar allows our resellers to meet customer requirements in a number of segments particularly with their contact centre and hospitality solutions. Also, resellers can target customers on legacy platforms to offer a seamless migration to one of Yeastar’s models.”
Andrew points out that Yeastar’s objectives and future development plans “help Nimans and our resellers tackle the switch off with a robust UC platform to take to market as well as ensuring our customers understand the opportunity integrated AI capability brings.”
The support Nimans gets as a distributor has allowed them to quickly roll out the whole proposition and onboard over 100 Nimans’ partners in only a few months.
Andrew is complimentary, saying, “The account management support in Tonna Tang and the marketing team has allowed us to get the right message and support out to our resellers.”
Yeastar’s Academy offers free certification courses, webinars, and self-paced learning resources, ensuring that partners are equipped with the knowledge and skills to deliver exceptional service to their customers, so both Nimans and their resellers are well supported pre and post sales.
UC Advanced asked Tonna Tang from Yeastar some rapid-fire questions:
Q What is the unique value proposition of Yeastar’s solutions compared to other players in the UCaaS market?
Tonna: Yeastar’s unique value proposition lies in delivering an easy-first, all-in-one UC platform that can be deployed flexibly — on-premises, self-hosted, or in the cloud — with a consistent interface and feature set across all deployment types. This means businesses and partners can choose the model that best fits their needs without compromising usability, scalability, or control. Yeastar integrates UC, voice, video, messaging, call center, and management tools in one unified system, making communication simpler to deploy, manage, and scale.
Q Any successful UK Yeastar examples you wish to share with us?
Tonna: This year, one of our key focuses in the UK market has been helping customers migrate smoothly from other platforms. We’ve introduced a comprehensive set of migration tools that allow organisations to complete a full migration within hours — in some cases, overnight. As a result, Yeastar achieved 30% year-over-year customer growth, with customers reporting up to 20% reductions in infrastructure costs after switching to Yeastar. These results show how Yeastar’s flexible architecture and all-in-one capabilities empower partners and end users to transition seamlessly while boosting efficiency.
Q MSPs and resellers like to get ahead of the curve, so any trends you’re seeing now and coming up in 2026/2027 for UC and/or on-prem/cloud developments?
Tonna: In the UK, the PSTN switch-off continues to accelerate cloud migration, creating strong demand for UC solutions that integrate seamlessly with ITSP and MSP offerings. We’re seeing MSPs increasingly bundle UC services with connectivity or IT support for smoother project transitions.
At the same time, white-label UC platforms are gaining traction, enabling MSPs to expand their service portfolios and strengthen customer ownership under their own brand.
Beyond that, hybrid deployment models remain popular as customers seek flexibility and control. From a broader perspective, AI-driven efficiency, automation for MSP workflows, and cost-optimised UC migration will be the key trends shaping 2026 and 2027.
Q Are Yeastar preparing or responding to future trends?
Tonna: Absolutely! We’re actively investing in AI capabilities to enhance user experience and automate UC management. At the same time, we’re strengthening collaboration with ITSPs to provide more integrated solutions for our partners. Product-wise, Yeastar is committed to faster update cycles and continuous innovation to ensure our offerings evolve in sync with market demand and technological progress.
Q What is Yeastar really excited about?
Tonna: We’re truly excited about the rising cloud adoption trend, which is opening up tremendous opportunities – especially among SMBs that are modernising their communication systems. The PSTN switch-off is accelerating this shift, driving more SMBs to embrace unified communications as they look for scalable, cost-effective, and future-ready solutions.
At the same time, AI-driven innovation is set to redefine UC experiences. From intelligent call handling to smart collaboration and automated management, AI will empower SMBs to achieve enterprise-grade efficiency without complexity. For Yeastar and our partners, this convergence of cloud growth, SMB digital transformation, and AI-enabled UC is what makes the future.
