Giacom has a new collaboration with The Layer, a market-leading CRM platform for the channel. The collaboration has produced an extensive integration connecting Giacom’s Cloud Market Tools, including its award-winning billing software, with The Layer’s data synchronisation, marketing and customer service modules, offering mutual customers significant operational efficiencies and a superior customer experience.
Designed specifically for IT and communications providers, The Layer CRM addresses the unique challenges faced by the channel. By integrating The Layer’s capabilities with Giacom’s Cloud Market Tools, customers now have a solution for key data sync issues, and improved marketing management, whilst optimising customer service functions.
One of the common challenges for resellers and MSPs is ensuring accurate synchronised data across different systems. This new off-the-shelf integration addresses this by automatically synchronising customer data between platforms, creating a single source of truth. This breaks down data silos, removes the need for manual data entry, and significantly reduces the risk of human error.
The Layer’s marketing module enables channel businesses to segment and target customer data for effective marketing campaigns, while its customisable service desk enhances customer support with real-time analytics, SLA tracking and customer satisfaction monitoring.
Ant Molloy, CTO at Giacom, commented: “Giacom’s mission is to enable our partners to grow faster and become more profitable by simplifying their operations. Back-office productivity is key to achieving this, which is why we’re developing integrations with other market-leading vendors offering complementary solutions. Integrating The Layer with Cloud Market Tools ensures that our mutual customers can synchronise their data and enhance their marketing and customer service capabilities, ultimately leading to better business outcomes.”
Michelle Livingstone, CEO of Layer Systems said “This is the most advanced integration we’ve delivered to date. It is a significant step in helping ICT providers scale efficiently, supporting growth without the need for additional headcount and delivering measurable gains in accuracy, time and cost.
“What sets Layer Systems apart is the depth of our sector expertise, the strength of our customer relationships, and our close collaboration with Giacom. By combining this with the latest technology, we are not just solving today’s operational challenges, we are helping businesses build the foundations for smarter, more sustainable growth.”
Ant Molloy concludes: “This is just the beginning. We’re working on a range of integrations that will continue to drive efficiency and reduce costs for our partners by automating critical business processes. Watch this space!”
