Exertis Enterprise is reintroducing the Hammer Distribution name to reaffirm the company’s independence, clarify its market position, and celebrate the company’s heritage as a specialist distributor. Following DCC Technology’s sale of Exertis UK to AURELIUS, Exertis Enterprise business was not part of that transaction. This provided the ideal opportunity to reassert who the team and the company are: a value-added, enterprise-focused distributor with a distinct identity.
“The rebrand marks a return to our roots”
The company website states: “It’s more than a name change — it’s about reinforcing what has always set Hammer apart: technical depth, personal service, and consultative expertise.” The rebrand has been designed to help Hammer Distribution stand out more clearly in the market and signal its continued growth ambitions in AI, cybersecurity, cloud, storage, and enterprise infrastructure.
Jason Chibnall, Managing Director, has commented, “I (am) so thrilled to announce that we have rebranded to Hammer Distribution. Whilst its been an immense pleasure to have been under the Exertis Brand of companies, it has always to been a challenge to explain what is truly different in Hammer. We are the same independent company, same ethos, same Trusted advisor returning to our roots.. So thrilled to be taking this last step in our transition to being recognised for who we are.”
How will the rebrand affect current services?
The company rebrand is about a trading style and brand identity, not a change to the legal entity MSPs and resellers currently contract with. The products, services, agreements, and people remain unchanged. Partners and customers will continue to work with the same trusted teams, backed by the same strong vendor portfolio, with the only difference being the new Hammer Distribution name and branding. There will be no change to existing products or services currently offered by Exertis Enterprise
Communication & Implementation
Hammer Distribution want to make the transition simple and transparent. The rollout is phased, until mid-2026, with old and new domains and materials running in parallel. Partners and customers will be kept updated through direct communications, website updates, and social channels.
Legal & Compliance
Behind the refreshed brand, nothing changes to the legal entity vendors and customers are currently contracted with. The company continues to operate as Exertis Hammer Limited (UK) and Exertis Enterprise NL BV (Europe), now trading as Hammer Distribution.
The company will remain part of DCC Plc, a FTSE 100 company. This means agreements, warranties, and financial dealings remain fully valid, backed by the existing financial strength of DCC Plc.
The team at Hammer Distribution have a FAQ section on their new website, so any MSPs and resellers who have further questions should visit https://www.hammerdistribution.com/faqs
