Crestron Electronics, a
global leader in workplace collaboration technology, is taking the Modern Work
Summit to Madrid following the success of the inaugural event in Orlando last
year. Modern Work Summit 2023 is a two-day, in-person event centered
around companies’ journeys toward a dynamic, digital workplace. The summit aims
to inspire Digital Workplace specialists, IT Managers, Facilities
representatives, and HR leaders to proactively rethink the modern workplace and
will cover the cultural shifts and realignments of today’s organizational
climate. Notable speakers will highlight how the physical workspace is being
repurposed and redesigned and reveal the technological factors pivotal in transforming
how we work.
Modern practices centered around flexible work patterns
and digital technologies are changing decisively from first movers in business
to the mainstream. Early experiments and iterative explorations of hybrid work
are being replaced by broader adoption and implementations as employers work on
developing standard practices. Recent research by Crestron’s latest report, Tackling
the Modern Workplace by the Numbers, shows that 84% of employees regularly have at
least one remote participant in their meetings. The dynamic of a meeting
changes as it becomes hybrid, and trends like these are accelerating the need
for decisive strategies that foster productivity and collaboration.
“As technology innovators, collaboration and
purpose-built solutions that foster productivity have always been top of mind
for the AV/IT industry. The shift to hybrid and its growing popularity as a
mainstay in today’s workforce has expanded that perspective to include every
aspect of a workspace beyond just the digital tools,” says Brad Hintze, EVP of
marketing at Crestron. “The Modern Work Summit is a unique opportunity for leaders
from various factions of a business to come together, hear from experts in the
field, and equip themselves with the strategies needed to set their employees
up for success in the workplace.”
Keynote
speakers, author Andreas Ekstrom and futurist Philip Ross, will kick off the
discussions, and representatives from Microsoft, Intel, Gensler, Jabra,
Accenture, and Wainhouse Research will also present their latest findings and
learnings. During his session, Ross
will outline a manifesto for ‘unworking’ – unlearning old habits and rituals
established for an outdated office and creating new ones fit for an age of
digital technology, design innovation, and diverse workforces. Ekstrom is a Swedish journalist and author
with unequivocal and compelling ideas on how to organize changes for the future
of the workplace. His keynote will discuss the balance between liberty and
control, independence, and detailed coaching.
“How do we
make decisions in the digital workplace? How are we inventing a new idea of
collective work while not being together in the same room? These are the most
difficult challenges for the digital decade and the Modern Work Summit will be
a fantastic forum for our presenters and attendees to think forward on how to
address these challenges.,” says Andreas Ekstrom. “During the Modern Work
Summit, I’ll challenge the attendees to think, analyze, and reconfigure the
skills they already have.”
The
Modern Work Summit 2023
is organized with the support of industry partners New Wave Workspace,
Steelcase, Sony, and Sennheiser, and will take place in Madrid, Spain, on May
23 & 24 at the Madrid Marriot Auditorium Hotel &
Conference Center, in parallel with Crestron Masters. Register today to receive
the early bird discount before it ends on February 28th. Visit www.modernworksummit.com for more information and to receive updates
on the program.
