Guru Technology (“Guru”) has appointed industry sales leader Josh Braddish as Sales Director, as the business continues its growth across the UK telecoms market.
The appointment marks the latest investment in Guru’s leadership team as the company builds on a period of sustained growth, expanding its customer base and strengthening its position within the industry. Since launching in 2019 from a dining room table, Guru has grown into the UK’s highest 5- star Google rated telecoms provider, supporting hundreds of businesses with business mobiles, phone systems, broadband, IT, security and energy services.
Josh joins Guru to lead the company’s sales strategy, working closely with the leadership team to support the next stage of the business’s expansion plans.
Josh Braddish, Guru Technology Sales Director from 6 July 2026, has said:
“I’m looking forward to joining the team at Guru. The business has a clear plan for growth, particularly when it comes to winning new business, and it’s something I’m excited to help achieve. After meeting Arran and JB, it was clear that they are genuine people building something special. Guru has created an incredible culture, backed by a strong reputation and loyal customer base, and I knew straight away that this was the right opportunity for me.”
Josh continued: “Throughout my career, I’ve focused on driving new business growth and have consistently helped organisations achieve significant year-on-year expansion. I believe the next 12 months will be an exciting period for Guru, and I look forward to working with the existing team while helping attract new talent as the business continues to grow. My goal is simple: to ensure Guru is competing at the highest level when it comes to acquiring new business, while maintaining the customer first approach that has made the company so successful.”
Arran Kirton – Co-Founder of Guru, in welcoming Josh has said:
“Since day one, our ambition has been to build a business that does things differently. We’ve always believed that great service, honest advice and looking after our customers should come before everything else. As we continue to grow, it’s important that we invest in the people who will help shape the future of the business. Josh brings a wealth of industry knowledge, leadership experience and commercial expertise that will be invaluable as we continue to scale. We’re delighted to welcome him to Guru and are excited about what the future holds.”
Guru’s growth has been driven by a relentless focus on customer experience, earning the trust of businesses across the UK. The company continues to invest in its people, technology and service offering, helping organisations stay connected, productive and secure through a single trusted partner.
The appointment of Josh as Sales Director reflects Guru’s ambition to continue accelerating growth, expanding its market presence and building a platform for long-term success. With a strengthened leadership team and a clear vision for the future, Guru is well positioned to continue its growth while remaining true to the values that have fuelled its success so far.
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