Hisense celebrates FIFA World Cup 2026™ at New York’s Hudson Yards

Hisense is celebrating the kickoff of the FIFA World Cup 2026™ as an Official Sponsor of the tournament.

Throughout the FIFA World Cup 2026™ Hisense is bringing pitch-side advertising, featuring the messages “The Origin of RGB MiniLED TV” and “Innovating a Brighter Life”, both showcasing its vision of creating technology that enriches everyday life.

New York week long celebration

To celebrate the opening of the tournament, Hisense is launching a week-long fan experience at New York’s Hudson Yards. The pop-up experience combines interactive football installations in collaboration with Adidas, stadium-inspired display zones, digital graffiti creation activities, and FIFA World Cup 2026™ official merchandise giveaways. Visitors can experience vivid visual interactions powered by RGB MiniLED, explore Hisense’s latest large-screen innovations, and engage with immersive entertainment experiences designed to recreate the atmosphere of match day inside the home.

As football unites audiences across the world once again, Hisense continues to demonstrate how cutting-edge innovation and human connection can go hand in hand, remaining committed to its mission of “Innovating a Brighter Life”.

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Trish Stevens Head of Content
Trish is the Head of Content for In the Channel Media Group. [email protected]
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