Emily Masterton is now 8×8’s Global Head of Channel

Emily Masterton has recently been appointed as Global Head of Channel at 8×8, Inc.

With nearly 19 years of channel experience, Emily started as a Channel Account Manager at Oak Telecom before progressing through senior channel roles at Unify and Atos. She joined 8×8 six and a half years ago as a Strategic Alliance Lead.

Throughout her career she has delivered consistent results, growing channel businesses by expanding partner ecosystems, building pipeline, and driving bookings. Emily’s career has been built around partners, and that informs everything from how she works with partners and her teams to how she engages the wider business.

At 8×8, Emily focuses on the four things she believes drive genuine partner commitment:

making the business easy to work with
enabling partners to grow through programs, enablement, and marketing
investing and innovating in partnership so partners help shape 8×8’s future strategy and portfolio, and
building the kind of trust that turns a vendor relationship into a true partnership.

She works closely with sales, marketing, support, and enablement to create the processes and foundations that underpin a channel-first business.

Collaboration is central to her approach. Emily works as one team with the broader organisation, building the rules of engagement and operational models that give partners and internal teams alike the clarity, trust and confidence to move forward together.

On her appointment, Emily commented on social media:

“Our partners are at the heart of how we grow, and I could not be more excited about what’s ahead. Across the globe, we have an incredible community of partners who trust us to help their customers succeed, and that trust is something I will never take for granted…My focus is to ensure 8×8 is the vendor our partners choose to work with, enabling and investing in our partner ecosystem to drive mutual growth and success.”