Zoom partners Tools for Humanity to eliminate AI-Impersonation Risks

  • New integration with World ID enables users to verify they are a real person and display a “Verified Human” badge in meetings
  • Designed to reduce risks from deepfakes and AI-enabled fraud in high-stakes scenarios (e.g. finance, healthcare)
  • Privacy-first approach, with verification conducted on-device and no personal data shared
  • Additional features include verification-based waiting rooms and in-meeting identity checks
  • Launching via the Zoom App Marketplace later this year, with beta access opening soon

Zoom and Tools for Humanity advance trust in the age of AI 

As generative AI becomes more sophisticated and accessible, the risk of impersonation-driven fraud is expected to rise significantly. Deloitte estimates that AI-enabled fraud losses in the United States alone could grow from US$12.3 billion in 2023 to US$40 billion by 2027, highlighting the increasing exposure for organisations operating in sensitive digital environments such as financial services, healthcare, and executive communications.

“Proof of Humanity”

Zoom has partnered with Tools for Humanity to integrate World ID Deep Face into Zoom Meetings, enabling real-time verification that meeting participants are human to strengthen trust in live communications.

Designed for enterprises and regulated industries, this integration adds an additional layer of assurance to conversations, helping organisations reduce the risk of impersonation during critical moments such as financial approvals, healthcare consultations, and executive decision-making sessions.

“Zoom has always prioritized security and trust as core to our platform,” said Brendan Ittelson, chief ecosystem officer at Zoom. “This collaboration expands the choices available to our customers by bringing innovative, security-enabling capabilities into the Zoom ecosystem, helping them confidently navigate the next era of AI-driven communication.”

Verifying real humans in real time

Leveraging Zoom’s Realtime Media Streams (RTMS), the integration confirms that enrolled participants are real humans during live interactions rather than focusing solely on detecting manipulated content.

The experience is relatively simple:
Enrol once: Users can verify that they are a unique human with World ID via a Orb, an advanced camera, and receive a verified World ID.
Verify on join: A check in World App confirms a match between the Zoom Real Time Media Stream frame, the Orb image of the verified World ID holder, and an on-device face authentication selfie.
Show verification: A “Verified Human” badge appears on the participant’s video tile and profile, signalling to others that they are a confirmed human participant.

No data is shared with Zoom or other participants.

Instead, Zoom and enterprise customers receive high assurance security, enabling attestations that confirm a participant is a human and matches their enrollment

Essential for high-stakes scenarios

By adding the World ID Deep Face integration to the Zoom ecosystem, organisations gain a new way to verify meeting participants in high-stakes scenarios, complementing Zoom’s own native deepfake detection capabilities.

Trevor Traina, chief business officer at Tools for Humanity, comments:

“As AI continues to blur the line between real and synthetic, establishing trust online becomes essential. World ID enables people to prove they are real humans in a privacy-preserving way, and our partnership with Zoom brings that capability into everyday communication, helping build confidence in the moments that matter most.”

Zoom and Tools for Humanity are inviting organisations to join the beta for the World ID Deep Face integration. The World ID Deep Face app will be available via the Zoom App Marketplace later this year.

author avatar
Trish Stevens Head of Content
Trish is the Head of Content for In the Channel Media Group. [email protected]
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