AV technology pioneer Peerless-AV®, this year celebrating its 85th anniversary, has signed a distribution agreement with Northamber Group (Plc) to bring their product solutions to AV resellers across the UK.
Keith Dutch, Managing Director EMEA at Peerless-AV, commented:
“As a distributor with a traditional focus on customer experience and excellence through dedication & expertise, this partnership with Northamber aligns well with our values and principles. This agreement is about more than expanding distribution—it’s about developing the level of technical expertise across the entire UK market. By working with a partner that prioritises detailed knowledge and a complete solution approach, we can ensure our technologies are deployed efficiently, reliably, and at scale.”
With comprehensive coverage to over 5,000 resellers, with dedicated account managers, this agreement creates several exciting new opportunities in multiple verticals across the Northamber Group within the UK.
Matthew Light, AV Director of the Northamber Group, commented:
“The opportunity to add a brand like Peerless-AV, with a strong reputation and award-winning
products, to our existing portfolio is one that we are excited about. We’re eager to begin work with Peerless-AV, and the team are enthusiastic to learn more about the market leading features of the range and how these products can elevate and enhance our every project.”
Under the terms of the agreement, Northamber Group (PLC) will serve as an authorised UK distributor, leveraging its established network and local expertise to bring Peerless-AV’s offerings to a broader customer base. The collaboration is expected to enhance customer access and strengthen both companies’ positions in the market.
