Pictured L to R: Anneke Hart, Davinder Rai, Nevil Botschinsky and Grant Kruger.
LG Electronics (LG) Business Solutions has made several new appointments in the past year, as it strengthens the presence of its Information Display division in the UK.
Davinder Rai, Nevil Botschinsky, and Anneke Hart have joined the division in a series of new roles designed to drive growth and innovation across verticals including hospitality, education, retail and corporate. The team also welcomed a new Sales Team Leader in 2025, Grant Kruger.
Sales Team Leader
Grant Kruger, who joined the LG team in July 2025, has more than twenty years of global experience in the AV and Information Display market across South Africa, the Middle East and Europe. He will lead the strategic development of LG’s Information Display business in the UK with a strong focus on B2B channels. Grant has shared:
“B2B is relationship‑driven, and our core focus is customer satisfaction and solution‑based selling. My priority is ensuring we understand our customers’ challenges, deliver value through the right technology, and build long‑term partnerships that drive growth for both LG and our clients. “
Business Development Manager
Anneke Hart has been in the team since May 2025, and joined LG as a Business Development Manager – B2B Solutions for Strategic Partnerships and Corporate Sector Growth. Anneke has twenty plus years of global experience in AV and UC, including in South Africa, Pan-Africa, and Germany. Anneke was a Partner Account Manager for Samsung in South Africa, building trust across high performing, cross-cultural teams and learning scalable business models. Reflecting on her new role at LG, Anneke has said:
“The AV Industry isn’t just about systems – it’s about experiences. LG’s Business Solutions keep building with purpose, inclusion and innovation. We’re focusing on making a positive impact in the sector, driving value, not just pushing revenue”.
Education Business Development Manager UK & EU
Davinder Rai, who joined in October 2025, is tasked with increasing LG’s brand recognition across the UK education market. Davinder has twenty-four years of experience in the AV industry, including sixteen years’ experience directly working with the UK education market. Commenting on his new role, Davinder has said:
“Joining LG is a great opportunity for me and aligns well with my experience in this sector. In 2026, multi academy trusts will be a major focus for me, as I develop new strategic approaches for this primary sector – as well as continuing to focus on the higher and further education sectors”.
Business Development Manager – ID Sales
Nevil Botschinsky, who joined the team in October 2025, is the Retail Business Development Manager for ID Sales. An experienced professional with a background at Fortinet and Samsung, Nevil formally worked as AV Product Manager for Medium in a role funded by LG. He has been inspired to join LG to help introduce LG’s commercial display solutions to retail end users, including developing go-to-market strategy and accurate sales forecasting. Nevil shared:
“I am excited to transition back to LG and help identify and establish relationships with key decision makers at major retail chains. The focus is on leveraging our unique portfolio to actively help customers think differently about retail, as well as bringing LG’s narrative of innovation, ESG and sustainability to the forefront of our retail offerings”.
With a strengthened team, LG’s focus is clearly on expanding its B2B presence in Information Display, a key pillar for the company in 2026.
