Andrea Dorkin joins Principle Networks to lead Indirect Partner Channel

Leading network services provider recruits partner sales specialist to drive relationships with new and existing partners

IT services provider Principle Networks has announced the appointment of Andrea Dorkin to lead the indirect partner channel as the business continues its accelerated growth plans.

The news follows the announcement of a 50% year-on-year growth in FY24-25 for Principle Networks and the appointment of Mike Beevor as CTO earlier this year. Founded in 2018, the business has targeted doubling its revenue and profitability in the next two years and Andrea’s appointment is seen as central to those plans.

With over 15 years’ experience in the channel, Andrea joins Principle Networks from cloud security specialist Zscaler where she served as EMEA Services Partner Manager, successfully leading numerous large European partners through the Zscaler Delivery Services Authorisation (DSA) program. Prior to that she held similar roles at Westcon and HighPoint.

Commenting on her appointment, Andrea said: “It feels like I’m joining Principle Networks at a very exciting time in the company’s journey. Russell and the team have worked extremely hard to get the business to where it is today, but we don’t want to stand still. We have set a high bar and want to continue that progress going forward. The ambition and values of the company are what attracted me to the position and I’m excited to be part of what promises to be a big future.”

As part of the firm’s ambitious growth plans, Andrea will be responsible for managing and developing new and existing partner relationships as well as identifying new markets where Principle Networks can add value.

Principle Networks founder and Co-CEO, Russell Crowley, said: “Andrea brings a huge amount of experience to our team, and her knowledge of the marketplace will be central to helping Principle Networks achieve its objectives. As a company we’ve enjoyed a very successful 12 months, but our goal is to continue to build on this by growing our offering and developing new partnerships. Andrea will play a key role in this and I’m excited to work with her and the rest of the team as we continue our growth trajectory.”

author avatar
Trish Stevens Head of Content
Trish is the Head of Content for In the Channel Media Group as well as being Guest Editor of UC Advanced Magazine.
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