Human Mobile Devices (HMD) has teamed up with Mattel to launch the HMD Barbie™ Phone, a retro-designed flip phone. The compact device features calling, texting, digital wellbeing tips and calming sounds, but no social media. Its keypad, in Barbie pink, reveals hidden designs when lit up in the dark. The device also comes with replaceable covers and Barbie-themed accessories. With a nod to nostalgia and a focus on real-world interaction, this phone is aimed at those looking to limit screen time.
- HMD launches the HMD Barbie™ FlipPhone.
- The HMD Barbie™ Phone features hidden designs, replaceable covers, a Barbie camera frame, ‘dainty’ accessories, calming sounds and self-care reminders.
A Step Back in Time with the HMD Barbie™ Phone
The HMD Barbie™ Phone is here to provide a fun, retro escape. This pint-sized feature flip phone, a product of a partnership between Human Mobile Devices and Mattel, is all about taking a break from the constant pull of social media and living more in the real world. It’s designed for calls and texts, and has no social media capabilities, enabling the user to just have fun without the constant pings of notifications.
Embrace the Barbie Style
Thie very-much-pink phone comes in iconic Barbie pink tones and features hidden designs of palm trees, hearts and flamingos that light up in the dark. The moment you turn on the phone, a friendly “Hi Barbie” voice greets you and even a missed call notification from Ken! The phone also brings back replaceable covers and includes cute accessories like crystals, stickers and a Barbie-style beaded phone strap.
A Break from the Digital World
Speaking about the launch, Lars Silberbauer, Global Chief Marketing Officer at Human Mobile Devices, said:
“In our fast-paced digital world, it can often feel like the online buzz never stops. This phone encourages you to ditch your smartphone in times when you just want less browsing and more fun, all with the help of a true cultural icon, Barbie.”
Ruth Henriquez, Head of Licensing at Mattel EMEA, added that the phone is a testament to Mattel’s commitment to design and innovation, and it taps into the growing trend of people wanting to limit their screen time.
The new HMD Barbie™ Phone launched on 28 August 2024.
FAQs
Q: What makes the HMD Barbie™ Phone different from a regular smartphone?
A: The HMD Barbie™ Phone is designed for less browsing and more fun, with features like calling, texting, and no social media, encouraging users to take a break from their smartphones.
Q: Can you customise the HMD Barbie™ Phone?
A: Yes, the phone comes with two alternative covers, stick-on crystals, retro Barbie stickers, and a beaded phone strap with iconic Barbie charms, allowing users to personalise their device.
Q: What digital wellbeing features does the HMD Barbie™ Phone offer?
A: The phone includes digital balance tips, calming sounds, self-care reminders, and a bespoke user interface with Barbie wallpapers and app icons.
Q: How is the user interface of the HMD Barbie™ Phone designed?
A: The interface is Barbie-themed, with relaxing ringtones, hidden easter eggs for key Barbie dates and words, and a camera with a Y2K style image effect.
