TD SYNNEX has appointed Tanuj Raja as the Senior Vice President, North America Hyperscaler and Marketplace. Raja, previously with Google, brings expertise in marketplace strategies and digital transformation. Reyna Thompson, incoming North America President at TD SYNNEX, highlighted Raja’s role in enhancing the company’s ability to deliver innovative market solutions.
In 2024, TD SYNNEX has witnessed rapid digital platform adoption and new digital routes-to-market among its 8,000+ North American cloud resellers and MSPs. The StreamOne platform, integral to its operations, has seen significant growth with over 500 resellers integrating it with PSA platforms like ConnectWise and Autotask. StreamOne’s Marketplace catalogue has tripled, featuring solutions from both established vendors and emerging startups.
Raja expressed excitement about helping partners leverage hyperscaler and marketplace features to enhance their businesses. His previous roles at Google and advisory positions with various cloud-based organisations offer a strong foundation for this new position.
StreamOne is integrated with major cloud providers like AWS, Azure and Google Cloud Marketplace, witnessing over 500% growth in third-party software sales via private offers from 2023 to 2024. TD SYNNEX continues to enhance its digital offerings, aiming to empower partners to grow globally by simplifying procurement and expanding marketplace access.