Solstice AV has appointed ICT specialist Louise Abbey as Marketing Director. With over 20 years of B2B technology marketing experience, Louise will spearhead Solstice AV’s marketing strategy, serving as a key advisor to the board and collaborating with vendor and reseller partners to develop opportunities and grow profitability.
Solstice AV is delighted with the appointment of Louise Abbey as the company’s new Marketing Director.
Signalling another important landmark in Solstice AV’s growth strategy and market ambitions, Louise will lead the company’s marketing strategy, working as a key advisor to the board and collaborating with Solstice’s vendor and reseller partners to unlock new opportunities and drive mutual profitability.
Based at Solstice AV’s Gloucestershire headquarters, Louise’s appointment follows recent milestones for Solstice AV, including the recent appointment of Chris Ball as Chief Finance & Operating Officer at Solstice AV, plus UK distribution partnerships with LED display leader LianTronics and interactive technology provider i3CONNECT – further enhancing the value offered to UK resellers.
Commenting on her appointment, Louise said: “I’m excited to be joining such a dynamic, service-led business. Solstice AV is building something special, combining technical excellence with a genuine commitment to its partners. I’m looking forward to contributing to the next phase of growth.”
Chris Ball, to whom Louise will report, added: “Louise’s appointment is a key milestone for us. Her energy, expertise, and strategic mindset will be invaluable as we scale. We’re delighted to welcome her to the Solstice team.”
Solstice AV are currently nominated for AV Distributor of the Year, and Specialist Distributor of the Year at Stock in the Channel’s Stockies 2025 awards.
