Rudding Park is a privately-owned resort set in 300 acres of landscaped gardens and woodland, featuring accommodation (90 bedrooms and suites), a spa, three restaurants, kitchen garden, private cinema, two golf courses, golf academy, meetings and events space.
Rudding Park recently selected Agilysys Hospitality Software Solutions to modernise its guest journeys, and streamline operations, across its hotel ecosystem. The award-winning resort in Harrogate has deployed a unified Agilysys technology platform to replace disconnected systems, enabling guest recognition and operational efficiency across its hotel, spa, golf, and dining amenities.
From Single Hotel to Complex Luxury Destination
Over nearly two decades, Rudding Park has evolved from a hotel into a sophisticated resort destination. To support this growth, the need for a unified platform capable of scaling with its future development plans was identified.
Following an extensive, multi-year evaluation of the market, Rudding Park chose Agilysys to provide a single technology platform that connects every facet of the business – from accommodation and dining to spa, golf, and residential management. As Valerie Cook, Revenue and Strategy Director, explains:
“At Rudding Park, guest experience and revenue are inextricably linked. As we have grown into a resort destination it has become increasingly important to recognise guests throughout all touchpoints ensuring a seamless, effortless journey, from booking to departure. Deploying the Agilysys software solution ecosystem will allow us to connect the entire resort experience into one platform, reducing manual work for our teams so they can focus on delivering a more consistent and personal service to all our guests.”
A Unified View of the Guest
The primary objective of the Rudding Park digital transformation was to eliminate fragmented workflows and replace them with an intelligent guest profile that follows a guest throughout their entire journey.
Whether checking into a suite, booking a spa treatment, or visiting the golf academy, the Agilysys ecosystem ensures:
- Seamless Booking: Using Agilysys Book, Guest App, Group Landing Pages, and Digital Marketing, guests can view real-time availability and book multiple resort experiences in a single, intuitive flow.
- Personalised Service: A unified data profile enables the team to provide greater recognition and service consistency across all touchpoints, reducing the need for manual data entry.
- Operational Efficiency: Tools such as Express Mobile and Agilysys Authorize & Pay provide staff with automated workflows and real-time inventory visibility, allowing them to focus on guest interaction rather than administrative tasks.
Centralising Intelligence for Improved Guest Experiences
Rudding Park is deploying a comprehensive suite of solutions to manage its diverse revenue centres. This includes InfoGenesis POS, OnDemand, and Reserve Dining & Pay for food and beverage, alongside dedicated modules for Golf, Spa, Membership, Loyalty, and Promotions.
By centralizing these operations through Agilysys Versa PMS, Service, Sales & Catering, Activities, and Residential Management, the resort gains a holistic view of its performance. All data is funnelled into Agilysys Analyze, providing the business intelligence and reporting necessary to drive informed commercial decisions and ensure a frictionless experience for members and guests.
Martin Tayleure, Senior Business Development Manager, Agilysys Europe, notes
“Rudding Park is a prime example of a forward-thinking luxury resort that understands how a unified technology ecosystem can transform the guest experience. By choosing to replace fragmented legacy systems with our integrated platform, Rudding Park is not only streamlining its current multi-amenity operations across golf, spa, and dining, but also creating a future-proof foundation for continued growth and innovation.”
