Midwich has promoted Ellis Barnes and Bradley Bennett to heads of channel sales, as part of it commitment to delivering greater specialism, ownership and support for both vendors and reseller partners.
- Ellis Barnes: head of channel sales – IT
- Bradley Bennett: head of channel sales – Education.
By aligning leadership more closely to specific channels, Midwich is creating a structure that enables deeper market understanding, faster decision-making and a more tailored approach to supporting the unique needs of partners. The move will help vendors and resellers benefit from dedicated leadership focused on driving growth, identifying opportunities and delivering the highest levels of customer experience.
Having built highly regarded reputations within the business and among customers, both Barnes and Bennett are ideally placed to lead the next phase of growth and development.
Ross Floyd, Commercial Director at Midwich UK&I has said of the two appointments:
“Our customers and partners operate in increasingly specialised markets, and it’s important that our structure evolves alongside them. By creating dedicated leadership across key channels, we’re strengthening our ability to provide focused expertise, deeper market insight and an even higher level of support. Ellis and Bradley are highly respected within their sectors and are ideally positioned to help drive the next phase of growth for both our partners and Midwich.”
Commenting on their new roles, Ellis Barnes said:
“I’m excited to take on this role and continue working alongside a team dedicated to supporting the evolving needs of both our customers and vendor partners. The channel is a driving force for innovation, I believe Midwich has an important role to play in helping our partners solve challenges, unlock opportunities and deliver meaningful results for their customers.”
Bradley Bennett added:
“I’m incredibly proud to be stepping into the head of education channel role. Having worked closely with our customers, vendors and internal teams for many years, I’ve seen first-hand the value that strong partnerships and collaboration bring.
“My focus will be on creating even greater alignment across the education channel, helping our partners navigate opportunities, accelerate growth and maximise the value they receive from Midwich.”
By Midwich creating dedicated leadership across key channels, the distributor is strengthening its ability to deliver specialist expertise, deeper market insight and an even greater level of support for customers and vendors alike.
Related Post: Shannon Holmes has started a new position as Product Manager – Display at Midwich UK&I.
Related Post: Jorge Nichols recently joined Midwich UK&I in the position of Technology Specialist.
Related Post: Greg Bennett has been promoted to Services Director at Midwich UK&I.
