Mastercard has teamed up with German technology firm, KOBIL GmbH, for future digital ecosystem projects. This partnership aims to create innovative business models by integrating KOBIL’s SuperApp platform into the global Mastercard ecosystem.
The first joint venture will be a pilot study in the Middle East and Africa, potentially extending Mastercard’s influence in over 80 countries. This collaboration marks a significant step in digital transformation, with a focus on Smart City applications.
KOBIL’s success with the Istanbul SuperApp, which connects residents with city services, underpins their expertise in digital identity and data security.
- Mastercard has selected KOBIL GmbH as its partner for future digital ecosystem-based projects.
- KOBIL GmbH will integrate its SuperApp platform into the Mastercard ecosystem, starting with a pilot study in the MEA region.
- This partnership aims to revolutionize Mastercard’s approach to digital transformation, focusing on Smart City applications and broadening its ecosystem.
Mastercard Collaborates with KOBIL GmbH for Digital Transformation
In a crucial development for digital transformation, global payment giant Mastercard has chosen KOBIL GmbH, a German technology company, for its future digital ecosystem projects. This partnership is set to encourage innovative business models, capitalising on the expertise of both companies.
KOBIL’s SuperApp Platform to Enhance Mastercard’s Global Reach
Known for its proficiency in data security and digital identity, KOBIL GmbH is now set to further strengthen its global presence through this partnership. The collaboration will see KOBIL’s pioneering SuperApp platform incorporated into Mastercard’s extensive ecosystem, potentially expanding its reach worldwide. The first joint endeavour will be a pilot study in the Middle East and Africa (MEA), with the potential to enhance Mastercard’s influence in over 80 countries.
Revolutionising Mastercard’s Digital Transformation Approach
This partnership signifies a new era in Mastercard’s digital transformation journey. KOBIL GmbH is set to introduce novel business models specifically designed for urban and institutional applications. Mastercard’s acknowledgement of KOBIL’s expertise in digital identity and data security, along with its SuperApp platform, is a significant milestone in their collaboration.
“Our inaugural joint project, a pilot study in the MEA region, is just the beginning,” says Ismet Koyun, CEO of KOBIL Group. He adds, “The scope and scale of our efforts are substantial, as evidenced by our successful deployment of the Istanbul SuperApp, which connected 16 million residents with essential city services.”
Final Thoughts
This partnership between Mastercard and KOBIL GmbH signifies a critical advancement in the realm of digital transformation. By leveraging KOBIL’s proficiency in data security, digital identity, and its SuperApp platform, Mastercard is set to revolutionise its approach towards digitalisation.
The collaborative projects, specifically the pilot study in the MEA region, will be a testament to the potential of this partnership. As we move towards a more digitally connected world, such collaborations can play a pivotal role in shaping future business models and digital ecosystems.
FAQ
Q: Who is Mastercard partnering with for future digital ecosystem-based projects?
A: Mastercard has selected KOBIL GmbH, a leading technology company based in Germany, as its partner for future digital ecosystem-based projects.
Q: What is KOBIL GmbH known for?
A: KOBIL GmbH is known for its expertise in data security, digital identity, and the pioneering SuperApp platform.
Q: What will KOBIL GmbH be integrating into the Mastercard ecosystem?
A: KOBIL GmbH will be integrating its SuperApp platform into the expansive Mastercard ecosystem.
Q: Where will the first collaborative effort between Mastercard and KOBIL GmbH take place?
A: The first collaborative effort will be a pilot study in the Middle East and Africa (MEA) region.
Q: How many countries does Mastercard potentially aim to extend its reach to through this partnership?
A: Mastercard aims to extend its reach in over 80 countries through this partnership.
Q: What areas will KOBIL GmbH focus on in their collaboration with Mastercard?
A: KOBIL GmbH will focus on Smart City applications and broadening the Mastercard ecosystem in their collaboration with Mastercard.