British multinational Lyca Group, the world’s largest mobile virtual network operator (MVNO), has announced a strategic reorganisation aimed at streamlining certain business units and operations, enhancing digital capabilities, and positioning the company for sustainable growth in a competitive and challenging global market.
Lyca continues to focus on the growth of its MVNO base and investing in new Mobile Network Operator opportunities and markets in Africa. The company plans to announce expansion to new countries as soon as Q1 2025, including the launch of new digital brands in Spain and the USA.
The proposed transformation forms part of Lyca’s long-term strategy to expand its global business services and support operations into its established service centres as well as new service hubs to be located in territories which have strategic importance while transforming country-specific operations into leaner, sales-focused organisations. The move is expected to deliver significant operational efficiencies, boost speed to market, improve customer experience and ensure Lyca continues to provide exceptional value to its customers worldwide.
A Vision for the Future
In response to intensifying competition and rising costs across the telecom sector, Lyca has undertaken a comprehensive review of its operations and business areas to identify opportunities for growth and efficiency. By leveraging its well-established service centres Lyca aims to:
Commitment to Stakeholders
Lyca remains committed to supporting its employees during this transformation. A smaller, more specialised team will remain in London to manage certain limited advisory, compliance and financial functions that require a UK presence. Other roles will be handled either from our existing service centres or at hubs to be established in order to leverage cost efficiencies and expertise, enabling the business to reinvest resources in innovation and strengthen our business.
Lyca is engaging in a thorough consultation process with employees and will work closely with partners to ensure a smooth transition with minimal disruption to the high standards of service and collaboration they have come to expect from Lyca.
By aligning its operational model with future market demands, Lyca is reinforcing its position as a trusted partner and an industry leader.
- Enhance its digital capabilities, enabling faster delivery of innovative products and services.
- Streamline operations by consolidating functions, reducing overlaps, and automating processes.
- Achieve substantial cost savings, which will be reinvested in market expansion and customer-focused initiatives.
“Lyca’s strategic reorganisation is a bold step forward, ensuring we remain a leader in delivering affordable, high-quality telecom solutions to our customers globally,” said Premananthan Sivasamy, Deputy Chairman of Lyca Group. “This paradigm change not only enhances our efficiency but also strengthens our ability to adapt to a rapidly changing industry, ultimately benefiting our customers, partners, and employees globally.”
