Westcon-Comstor and Infoblox have teamed up to boost partner growth on AWS Marketplace. The collaboration enables Westcon-Comstor to be the first distributor outside the US to privately list Infoblox software products and solutions on AWS Marketplace. The agreement covers Europe, Middle East, and Africa (EMEA) and is part of Westcon-Comstor’s AWS Marketplace programme to secure the channel’s position in the cloud marketplace economy.
- Westcon-Comstor to offer Infoblox products on AWS Marketplace in EMEA.
- This partnership aims to align with the shift towards AWS Marketplace and drive growth opportunities for channel partners.
Partners in Cloud Marketplace Transactions
In a strategic move in the cloud marketplace, Westcon-Comstor has announced a collaboration with Infoblox. This partnership will enable channel partners to tap into the burgeoning AWS Marketplace, a platform that has increasingly become a favourite for software procurement among end-users.
Westcon-Comstor and Infoblox: A Powerful Alliance
The agreement allows Westcon-Comstor to exclusively list Infoblox’s software products and solutions on AWS Marketplace, making Westcon-Comstor the first distributor outside the US to do so. The partnership enables partners to adapt swiftly to changes in end-user buying behaviour, and partners stand to benefit from expanded deal sizes, accelerated transaction times, higher sales rates and shortened sales cycles offered by the AWS Marketplace.
Delivering a Seamless Experience
Partners can now transact Infoblox solutions, including BloxOne and NIOS, directly in the AWS Marketplace, simplifying the sales journey from start to finish. David Grant, CEO at Westcon-Comstor stated:
“By providing partners with a simplified and streamlined way of transacting Infoblox products on AWS Marketplace, we’re empowering them to sell where their customers want to buy and opening the door for continued accelerated growth.″
Extending Reach in EMEA
The agreement between Infoblox and Westcon-Comstor extends beyond borders. It covers Europe, Middle East and Africa (EMEA), making it a truly global partnership.
Final Thoughts
The collaboration between Westcon-Comstor and Infoblox is a forward-looking move that recognises the shift in software procurement towards platforms like AWS Marketplace. It’s a strategic decision that not only addresses changing customer behaviour but also equips partners with the tools they need to grow and succeed. In essence, it’s a win-win situation. Partners get a simplified transaction process and a chance to increase their sales rates. Customers get a seamless end-to-end sales journey. And both Westcon-Comstor and Infoblox get to accelerate their growth in a competitive market.
FAQ
Q: What is the collaboration between Westcon-Comstor and Infoblox about?
A: The collaboration aims to create new AWS Marketplace growth opportunities for channel partners and drive adoption of the Infoblox portfolio.
Q: What does the agreement allow Westcon-Comstor to do as the first distributor outside the US?
A: The agreement allows Westcon-Comstor to privately list Infoblox software products and solutions in AWS Marketplace, enabling partners to respond to changes in end-user buying behaviour and benefit from accelerated transaction times.
Q: How does this partnership benefit partners transacting Infoblox solutions?
A: Partners can transact Infoblox solutions directly in AWS Marketplace, which offers a seamless experience and a complete end-to-end sales journey.
Q: Why is this collaboration considered exciting for both Infoblox and Westcon-Comstor?
A: The collaboration empowers partners to sell where their customers want to buy, opening the door for continued accelerated growth in the AWS Marketplace.
