Global collaboration service provider Evolve IP and business development specialists Larato have joined forces to help resellers thrive in a saturated market.
The companies hosted a webinar, discussing key obstacles and strategies for success in the cloud communications industry. They highlighted the importance of understanding and decoding challenges, recognising and selling on value, and standing out from the crowd. They also emphasised the dangers of a ‘race to the bottom’ and stressed the need to focus on value over price, technology differentiation, and streamlining business operations.
- Global collaboration service provider Evolve IP and business development specialists Larato have partnered to address the challenges faced by resellers in a competitive market.
- The webinar hosted by Larato’s CEO Lucy Green discussed the need for resellers to adapt to survive in the cloud communications industry.
- Focusing on value rather than price and differentiating through technology were identified as key strategies for resellers to thrive in a saturated market.
Decoding the Saturated Market
In the cutthroat world of cloud communications, survival is far from guaranteed. Two industry heavyweights, Evolve IP and Larato, are stepping up to the challenge. They’ve joined forces to offer resellers a lifeline in an increasingly saturated market. In a recent webinar, they tackled key obstacles and shared insights on how businesses can not only survive but thrive.
Driving the Conversation
The webinar, hosted by Larato CEO Lucy Green, Evolve IP UK Sales Director Jamie Hughes, and Partner Account Manager Ross Clinch, wasn’t shy about addressing the big issues. The conversation centred on understanding and decoding the challenges of a commoditised channel.
As Jamie Hughes queried,
“Cloud technology (like most technology) is moving quickly but in today’s market how does a business make the most out of the opportunity ahead of them?”
Identifying the Main Challenges
Identifying issues for both end users and resellers, and recognising and selling on value, emerged as the main secrets to success. Hughes and Clinch, both at the front end of the sales engine, understand the need for resellers to stand out in a crowded market. Hughes stated, “Joining forces with business development experts at Larato was a perfect combination, to provide insight, expertise and a clear way forward.”
Quality Over Quantity
Ross Clinch emphasised Evolve IP’s commitment to quality over quantity. As a global collaboration service provider, Evolve IP recognises the dangers of a ‘race to the bottom’ where the cheapest tender always wins based on price alone. They specialise in integrating unified communications, collaboration tools, voice, and omnichannel contact centre solutions into the cloud.
The Value Proposition
Lucy Green highlighted the need for resellers to differentiate themselves in a market where margins are constantly under pressure. She argued that focusing on value rather than price can drive business efficiencies and maximise return on investment over a longer period. She also stressed the importance of applying different layers of service and tools to streamline business operations.
Final Thoughts
Surviving in a saturated market is undeniably challenging, but the rewards can be substantial. This insightful webinar offered by Evolve IP and Larato provides a valuable roadmap for resellers navigating the cloud communications industry. By identifying the key challenges, focusing on value over price, and prioritising quality over quantity, businesses can not only survive but also thrive in this competitive environment.
FAQ
Q: What is the purpose of the webinar hosted by Evolve IP and Larato?
A: The purpose of the webinar is to address the key obstacles resellers are facing in the cloud communications industry and provide insights on how they can thrive in a competitive market.
Q: Who hosted the webinar?
A: The webinar was hosted by Lucy Green, CEO and Founder at Larato, Jamie Hughes, Evolve IP UK Sales Director, and Ross Clinch, Partner Account Manager at Evolve IP.
Q: What were some of the main challenges discussed in the webinar?
A: The webinar discussed the challenges of a commoditized channel, including issues faced by end users and resellers. It also emphasized the importance of recognizing and selling on value.
Q: How can resellers differentiate themselves in a saturated market?
A: Resellers can differentiate themselves by focusing on value rather than the cheapest option. By driving business efficiencies and maximizing return on investment over a longer period, resellers can stand out and be more successful.
Q: What is one of the key ways to stand out in the market?
A: Technology differentiation is highlighted as one of the key ways to stand out. Resellers can apply different layers of service and tools that streamline business operations and make them more productive.
Q: How can resellers make the most out of the opportunities in the cloud technology market?
A: Resellers can make the most out of the opportunities by adapting to the fast-paced nature of cloud technology and by standing out from the crowd. This can be achieved through understanding and addressing the challenges of a commoditized channel and selling on value rather than just focusing on price.