Westcon-Comstor has teamed up with Extreme Networks to transform stadium and venue experiences for spectators throughout Europe, the Middle East, and Africa (EMEA). As the first distributor in the EMEA region to promote Extreme’s market-leading solutions, Westcon-Comstor aims to enhance the connected stadium experience, offering high-speed Wi-Fi connectivity, real-time sports betting, and improved stadium app performance.
- Westcon-Comstor and Extreme Networks have partnered to enhance spectators’ stadium experiences across Europe, the Middle East, and Africa (EMEA).
- Extreme Networks is known for its market-leading solutions, deployed by renowned sports clubs and organisations like Manchester United and Major League Baseball, enhancing fan engagement and boosting revenue generation through improved technology.
- By leveraging high-speed Wi-Fi connectivity and analytics, Extreme Networks is improving the matchday experience for sports fans, offering features like mobile ticketing, cashless transactions, in-seat concessions ordering, real-time sports betting and improved stadium app performance.
Revolutionising the Stadium Experience
Westcon-Comstor and Extreme Networks have unveiled plans to revolutionise the experience of sports and event-goers across Europe, the Middle East, and Africa. The collaboration seeks to drive the adoption of Extreme Networks’ tech solutions in stadiums and venues, transforming the way fans interact with the game and the arena.
The Rise of the Connected Stadium
Extreme Networks has been a pioneer in the development of ‘connected stadiums’, a concept that has already seen success with world-renowned football clubs such as Manchester United and Borussia Dortmund, as well as US sporting bodies including Major League Baseball, NASCAR and the National Football League. The idea is simple yet transformative: using high-speed Wi-Fi connectivity and analytics to enhance the matchday experience for spectators.
From seamless mobile ticketing and cashless transactions to in-seat concessions ordering and real-time sports betting, the possibilities for fan engagement are endless. And it’s not just about the fans. A robust network infrastructure can improve ticketing, security communication and staff collaboration, while also providing data-driven insights for better resource allocation and operational planning.
Westcon-Comstor: A New Delivery Partner
Westcon-Comstor’s role in this partnership is crucial. As the first distributor in the EMEA region to be officially recognised as a delivery and solutions partner for Extreme Networks, Westcon-Comstor will bring Extreme Networks’ solutions to the IT channel for the first time in this region. The company’s network of tech resellers, systems integrators, and service providers will accelerate the adoption of these solutions across the region, creating new growth opportunities.
“Extreme Networks is an innovator in the space – shaking up the status quo and helping customers find new ways to drive better outcomes. They’ve taken a leadership position in driving seamless deployments across large venues and stadiums, and we’re excited to partner with them as they continue to expand their presence across EMEA,” said Martin Flensburg, VP, Business Operations, Global Supply Chain Solutions and Services at Westcon-Comstor.
Final Thoughts
In an age where connectivity is no longer a luxury but a requirement, the collaboration between Westcon-Comstor and Extreme Networks is a step in the right direction. By enhancing the experience for fans and improving operational efficiency for venues, this partnership promises to make the stadium experience more enjoyable and more lucrative. As we look forward to a more digitally connected future, the fusion of technology and live sports presents a thrilling prospect.
FAQ
Q: What is the main focus of the collaboration between Westcon-Comstor and Extreme Networks?
A: Westcon-Comstor and Extreme Networks have joined forces to revolutionise spectators’ sports and event experiences by driving adoption of Extreme’s solutions across stadiums and venues throughout Europe, the Middle East and Africa (EMEA).
Q: What makes Extreme Networks’ solutions stand out in stadium environments?
A: Extreme Network’s market-leading solutions offer high-speed Wi-Fi connectivity, Wi-Fi analytics, mobile ticketing, cashless transactions, in-seat concessions ordering, real-time sports betting, improved stadium app performance and seamless fan engagement, ultimately boosting revenue generation for venues.
Q: What are the benefits of strong network infrastructures in stadiums?
A: Strong network infrastructures in stadiums improve ticketing processes, enhance security measures, facilitate staff collaboration and provide data-driven insights for better resource allocation and operational planning.
Q: How will Westcon-Comstor accelerate the adoption of Extreme Network’s solutions in the EMEA region?
A: Through its network of channel partners, including technology resellers, systems integrators and service providers, Westcon-Comstor will drive the adoption of Extreme Network’s solutions across the region, creating new growth opportunities for its partners and adding value through its own services.
Q: What role does Westcon-Comstor play in deploying Extreme Network’s solutions?
A: Westcon-Comstor’s experienced services team will install and deploy the infrastructure to meet each venue’s specific requirements, ensuring a seamless integration of Extreme Network’s solutions in stadiums and venues across EMEA.
