Lisa Chapman-Smith, Director of Sales – Mobile, Giacom
Giacom has appointed Lisa Chapman-Smith as its new Director of Sales – Mobile. With nearly three decades of experience leading direct and indirect sales channels, Lisa brings a proven track record of enabling partner growth and building high-performing teams. Most recently Head of Channel Management at Three Business, she was responsible for driving the success of the company’s indirect and retail channels.
Lisa will report directly to Andrew Wilford and will be based in Shropshire. She is a strong advocate for team engagement and mentoring and is known for achieving consistently high engagement scores across her teams.
At Giacom, Lisa will be responsible for the company’s mobile sales strategy and driving the growth of network-billed, wholesale, and hardware channels. She will lead the mobile sales team and collaborate closely with partners across the UK to accelerate growth and maximise opportunities.
Lisa’s focus will ensure partners are enabled to build scalable and profitable mobile businesses using Giacom’s comprehensive suite of enablement services and software tools. Additionally, she will support partners in launching new propositions and expanding their recurring revenue streams.
“Joining Giacom presents an incredibly exciting opportunity to build on an already strong proposition and drive it to new heights,” comments Lisa Chapman-Smith. “The company has a deep understanding of the channel and knows how to deliver mobile services that are simple, scalable and profitable for its partners. I’m passionate about empowering partners, developing high performing teams, and driving sustainable growth – and I’m truly excited to help even more partners tap into the opportunities Giacom provides.”
Lisa’s appointment comes as Giacom continues to expand its mobile portfolio. Recent developments include the imminent onboarding of EE, via BT Wholesale, into Giacom’s Wholesale Mobile portfolio; the launch of a new IoT solution designed for the Fixed Wireless Access market; and a streamlined Wholesale Mobile proposition for MSPs, built around a tiered recurring user model linked to cloud subscriptions to simplify adoption and management.
Andrew Wilford, Managing Director – Mobile at Giacom, adds: “We’re delighted to welcome Lisa to the team. Her extensive experience in the channel, strong leadership credentials, and commitment to partner success make her the ideal person to lead our next phase of mobile growth. Lisa’s leadership will be instrumental in driving forward the exciting developments already underway and ensuring partners can take full advantage of the opportunities ahead. Giacom’s mobile proposition is about more than just airtime – we’re here to help partners build sustainable recurring revenue, reduce operational complexity, and move quickly in a fast-changing market.”
