From Waste to Worth: How Businesses Are Embracing Sustainability for Competitive Advantage

How an environmental consciousness may help businesses.

On the 10th of June 2021, the finishing preparations were being made before the leaders of the world descended on Carbis Bay in Cornwall.

According to the Gov website, ‘Prime Minister Boris Johnson brought the world’s leading democracies together to reach major new agreements to help the world fight, and then build back better from coronavirus and create a greener, more prosperous future.’ Christ, I forgot about ‘Build back better’.

Nevertheless, with the most powerful leaders in the world, and Boris Johnson, eagerly anticipated on Cornish soil, British artists Joe Rush and Alex Wreckage unveiled a sculpture of a handful of world leaders created entirely from e-waste.

The motherboard Mount Rushmore depicted the seven G7 world leaders, UK Prime Minister Boris Johnson, Japanese Prime Minister Yoshihide Suga, French President Emmanuel Macron, Italian Prime Minister Mario Draghi, Canadian Prime Minister Justin Trudeau, German Chancellor Angela Merkel, and U.S. President Joe Biden to “highlight the growing threat e-waste poses to the environment and the importance of taking action now.”

As the Gov website points out, the G7 was called to work out how to move forward out of the COVID-19 pandemic, the genesis for many of the trends we see in the UC market today.

However, as Sébastien Juras, Sustainability and Transformation Director, Alactel-Lucent Enterprise points out, there are environmental positives to remote working.

“Whether by connecting people to people or people to machines, connectivity has had a positive impact on our world in many ways,” said Juras.

“For the environment, connectivity and technology have helped to mitigate and reduce companies’ carbon footprints by enabling remote working and remote activities.

“Through connectivity, global teams can work, limiting the need for increased or unnecessary travel. Connectivity has also helped to keep vital services running, even in extreme conditions and therefore helped businesses to adapt to changing conditions.”

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