New capability introduces governed, multi-brand control for high-volume email and meeting communications
Email signature management solutions provider, Exclaimer, has launched its Brand Kits today, a new capability that introduces governed, multi-brand management across email signatures and video meetings, to help organisations address how they manage brand identity at scale.
Email and video meetings remain among the most relied-upon business communication channels, where inconsistency becomes visible quickly and at scale, putting trust and brand reputation at risk.
Exclaimer’s recent research found that nearly half of global IT leaders say the majority of their internal and external communication still relies on direct email. As communication volumes increase, even small brand changes can require hours or days of manual updates across multiple templates and teams. This reliance is now colliding with growing organisational complexity and rising expectations around control, consistency, and governance in everyday business communications. As businesses expand through acquisitions, regional growth, and brand diversification, branding in high-volume channels has outgrown template-based tools and become an ongoing governance challenge that manual workarounds cannot support.
Paul Hammond, Chief Product and Technology Officer at Exclaimer, elaborates:
“Brand consistency at scale is an ongoing governance challenge. Email and video meetings are high-volume, high-visibility channels where inconsistency shows up fast and can damage trust. When branding is managed manually across hundreds or thousands of communications, inconsistency becomes inevitable. Brand Kits reduces that risk without adding more work for teams as organizations grow and change.”
A shift from templates to governed brand control
Brand Kits is designed to address brand consistency by separating brand definition from design execution. Instead of embedding logos, colors, and visual elements into individual templates, organisations define brand assets once and apply them consistently across multiple email signature templates and video meeting branding themes.
When a Brand Kit is updated, organisations can manage branding consistently across both email signatures and video meeting communications:
• Manage multiple brands from a single platform, by supporting different logos, colours, fonts, and assets across brands, regions, departments, or subsidiaries.
• Apply updates once, everywhere, and changes cascade automatically across all linked email signatures and meeting themes.
• Support rebrands, mergers, and organisational growth without increasing administrative overhead.
• Centralised control helps ensure branding remains consistent and compliant across high-volume communications.
Tasks that previously required manual updates across multiple templates can now be completed in minutes, reducing effort and lowering the risk of outdated branding appearing in live communications.
Customer Centric
Exclaimer is the first provider in the email signature management market to introduce governed, multi-brand control across both email signatures and video meetings. Brand Kits introduces a governed brand asset layer that sits above designs, and was developed based on direct customer feedback. Most high-volume communication platforms apply, including Microsoft 365, Microsoft Exchange (including hybrid), Google Workspace, Microsoft Teams, Zoom, and Google Meet.
Immediate availability
Brand Kits is available globally as part of Exclaimer’s existing plans.
