Channel UC’s recipe for success

Channel UC CEO Brad Milne shares some of his experience that might be helpful to other organisations involved in UC.

Sydney-based cloud communications enabler Channel UC is helping hundreds of local resellers grow market opportunities within and around unified communications to benefit the Australian business community.

Consequently, these resellers can supply a broader range of ICT services based on Channel UC’s core platform. The company’s approach to the market could be used in other countries.

First, here is some more information about Channel UC. Headquartered in the heart of North Sydney’s business district, the company describes itself as a cloud communications enabler that gives resellers, telco carriers and MSPs across Australia a comprehensive source for their customers’ ICT requirements.

Building on over a decade of IP telephony and unified communications experience, the company’s strategic approach to the marketplace puts it in a solid position to help its partners embrace growth opportunities in the region today. So, what makes this approach so successful?

Wraparound and integrated services

One of the most significant benefits of Channel UC’s approach is its focus on adding value through additional wraparound and integrated services. This line with the growing demand for converged contact solutions across communications, collaboration, and productivity, for which “The market demand is ready,” says Brad Milne.

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