8×8, Inc. has appointed Boris Grinshpun as Global Vice President, Product Management, effective 12 October 2026.
As the head of Product Management, Grinshpun will lead 8×8’s global product management organisation, driving the 8×8 product roadmap and execution across the company’s integrated portfolio of Unified Communications (UCaaS), Contact Center (CCaaS), and Communications Platform as a Service (CPaaS) solutions. He will play a central role in translating 8×8’s product vision into market-leading capabilities, accelerating innovation, and delivering seamless, AI-powered customer and employee experiences.
Samuel Wilson, Chief Executive Officer at 8×8, Inc. comments:
“The next era of customer experience will be defined by companies that can combine the power of AI with the reliability and performance of enterprise-grade communications. As agentic voice AI adoption accelerates, high-quality, dependable voice communications are more critical than ever.”
Wilson continues, “With decades of expertise in delivering carrier-grade voice, a deeply integrated CX platform, and a native AI development environment, we have the technology and vision to bring the next era of AI-powered customer experience to life for our customers. Boris brings the product leadership and proven track record of innovation and execution to help us turn our advantages into breakthrough customer experiences and measurable business outcomes.”
Grinshpun brings more than 20 years of experience building and scaling enterprise technology platforms, with a strong track record of product innovation, strategic transformation, and commercial growth.
Most recently, he served as Vice President of Product Portfolio at NiCE, where he led product strategy across outbound engagement, agent workspace, CRM, and AI innovation. During his tenure, he spearheaded the integration of acquired technologies into NiCE’s customer experience platform, launched AI-powered products, and helped generate more than US$25 million in bookings through new product packaging and pricing strategies.
Previously, as Vice President of Product and Strategy at LiveVox, subsequently acquired by NiCE, Grinshpun played a key role in transforming the company from a point solution into a comprehensive customer engagement platform, helping grow annual revenue and supporting its successful public listing in 2021.
Boris Grinshpun, Global Vice President, Product Management at 8×8 comments:
“8×8 is at a pivotal moment. The company’s 8×8 Platform for CX has the foundation and ability to make AI-powered customer experiences work at scale, and the ambition to lead the next wave of customer experience. I look forward to continuing to partner with our talented product team to accelerate the roadmap and deliver innovations that make a measurable difference for our customers.”
