helps UK businesses find the right MSP, giving providers access to qualified sales opportunities
CompareIT has launched an AI-powered MSP comparison and monitoring platform, designed to make it easier for businesses to find the right managed service provider (MSP) while helping them generate better-qualified new business opportunities.
Available at compareit.co.uk, the platform enables businesses to search for and compare more than 8,000 MSPs based on their individual technology requirements, using a combination of conversational AI and detailed provider data to identify the strongest matches.
MSPs are invited to join the platform and enhance their profiles with more detailed information about their skills, capabilities, sector experience and ideal customer profile. This helps improve the accuracy of search results and enables subscribing MSPs to receive highly qualified enquiries from businesses looking for their expertise.
Giacom is a strategic supporter of the CompareIT launch, with the two organisations sharing an ambition to help MSPs grow and make it easier for UK businesses to discover the expertise and support available through the channel.
Businesses can describe what they need using text or voice, whether they are looking for ongoing IT support, cybersecurity, telecoms, a specific technology project or a new provider.
CompareIT then translates those requirements into relevant criteria and matches them against MSPs using up to 197 data points, where available, covering factors including technical capability, industry experience, location, business size and cultural fit.
A basic search can return matched providers in around 60 seconds. Businesses can then compare potential partners and submit a qualified enquiry to one or more MSPs through the platform.
CompareIT also includes Compare Monitor, which helps businesses manage existing MSP relationships by tracking renewal dates, analysing service agreements and monitoring provider information for relevant changes.
Simon McAlpine, co-founder of CompareIT, said:
“The idea for CompareIT came from a challenge we’ve lived throughout our careers. MSPs need a reliable stream of new business, but they also need the right type of business, shorter sales cycles and lower acquisition costs.
“We wanted to create a better way for businesses and MSPs to find each other, where providers can compete on capability and culture rather than marketing budget, and businesses can find a partner that genuinely fits what they need. Our ambition is to fundamentally change the way businesses find and work with MSPs, making the process smarter, more transparent and far more efficient.”
CompareIT was founded by McAlpine and Mark Flinders, who both established and grew award-winning MSP businesses before exiting to the same private-equity-backed group. The pair later worked together at Air IT in senior transformation roles before founding MSP growth consultancy Sales Meddic in 2024.
Terry O’Brien, CEO of Giacom, comments:
“One of the hardest things for MSPs is finding good-quality new business opportunities. CompareIT has the potential to make it much easier for strong MSPs to get found by businesses looking for the right expertise.
“Simon and Mark understand that challenge first-hand, having built and run successful MSPs themselves. We think they’ve created a really valuable service for the channel and we’re very pleased to support its launch.”
