Samsung Electronics bid for a rich, open and integrated multi-agent ecosystem just came one step closer with the addition of Perplexity in selected Galaxy flagship models.
What is Perplexity?
Perplexity is an AI-powered answer engine that combines real-time web search with large language models (LLMs) to provide direct, cited answers to user queries, rather than just a list of links. Perplexity was designed for research and information retrieval, in particular for searching the internet for current content, and it subsequently summarises information with citations, and enables users to verify sources, acting as a conversational search tool.
Samsung research: 8 in 10 rely on more than one AI Agent
Recent insights from Samsung’s internal research show that people are increasingly using multiple AI agents, depending on the task, as AI becomes more embedded in daily routines. Nearly 8 in 10 users now rely on more than two types of AI agents. Responding to this shift, Samsung is evolving Galaxy AI to support a choice of integrated agents, enabling users to choose the experiences that best fit their needs, preferences and routines, however a Samsung Account login may be required.
Perplexity a natural addition
Rather than operating within individual apps, Galaxy AI works at the system level by understanding the user’s context to support more natural interactions. This approach reduces the need to switch between apps or repeat commands, allowing Galaxy AI to work in the background. It also enables Samsung to curate experiences from supporting services, such as Perplexity, while ensuring everything feels seamlessly integrated within the Galaxy environment.
Won-Joon Choi, President, Chief Operating Officer (COO) and Head of the R&D Office, Mobile eXperience (MX) Business at Samsung Electronics, states:
“We’ve been committed to building an open and inclusive integrated AI ecosystem that gives users more choice, flexibility and control to get complex tasks done quickly and easily. Galaxy AI acts as an orchestrator, bringing together different forms of AI into a single, natural, cohesive experience.”
“Hey Plex”
As part of this multi-agent expansion, Samsung will introduce Perplexity as an additional AI agent on upcoming flagship Galaxy devices.
Users will be able to access Perplexity through a dedicated voice wake phrase, “Hey Plex,” or via quick-access controls such as pressing and holding the side button, making contextual assistance easy to reach when needed.
Deeply embedded across select Samsung apps, including Samsung Notes, Clock, Gallery, Reminder and Calendar, as well as select third-party apps, such as Perplexity’s AI agent, will enable users to move seamlessly between tasks without manually managing individual apps. This system-level approach should offer Galaxy users a richer and more flexible AI experience across the device.
List of Samsung devices to be issued shortly
As statement from Samsung intimates that additional details about supported devices and experiences will be announced soon.
