Bordeaux Métropole, managing the world’s largest urban UNESCO World Heritage Site, has devised a sustainability-focused digital transformation strategy, implementing over 1,600 digital services for housing, transport, and more.
The municipality collaborated with ServiceNow and Aguaro to create a platform that monitors the environmental impact of its digital services and operations.
This initiative forms part of Bordeaux’s commitment to responsible digital development and achieving a low-carbon, positive energy future by 2050. The strategy also involves engaging the local community in carbon reduction principles and other digital responsibility initiatives.
- Bordeaux Métropole, the urban region of Bordeaux, is implementing a digital transformation strategy to provide over 1,600 digital services to its citizens.
- They have partnered with ServiceNow and Aguaro to enhance their digital services and monitor their carbon footprint.
- Their focus is on responsible digital development and reducing their environmental impact while delivering efficient and sustainable public services.
Building Citizen Confidence through Technology
As the world’s focus sharpens on sustainability, government organisations are increasingly utilising technology to meet public expectations and bolster voter trust. This shift is particularly evident as we approach COP28, with sustainability high on the political and corporate agenda.
Embracing Digital Transformation in Bordeaux
Bordeaux Métropole, overseeing the largest urban region ever listed as a UNESCO World Heritage Site, serves a population of 850,000 across the city and 28 municipalities. Under its guidance, Bordeaux is pioneering a digital transformation strategy, offering 1600+ digital services in sectors such as housing and transport. This tech revolution is central to Bordeaux’s commitment to achieving low carbon and positive energy by 2050.
Choosing the Right Tech, Not the Latest Tech
In the words of Jean-Noël Olivier, CEO of Bordeaux Métropole:
“We’ve established the principle that digital should be chosen, not imposed. It’s all about striking the right balance between value-added digital services and their environmental, social and ethical impact.”
Bordeaux Métropole is not merely chasing the latest technology. Instead, it’s strategically selecting tech solutions that lay a robust foundation for the future evolution of its strategy.
Implementing ServiceNow (ITSM)
In 2016, Bordeaux Métropole rolled out ServiceNow (ITSM), establishing a new standardised regional information system with over 1,600 consolidated digital services. This integration also included a call centre that enhances agents’ digital activities, providing immediate responses to users’ IT requests.
Launching ‘Orientations Numériques Partagées’
In September 2021, Bordeaux Métropole introduced the ‘Orientations Numériques Partagées’ strategy, reinforcing its commitment to responsible digital development. This initiative aims to place citizens at the forefront of digital services, fostering an efficient and sustainable digital transformation of public services.
Partnering with Aguaro and My IT Footprint
Bordeaux Métropole collaborated with ServiceNow partner, Aguaro, and its My IT Footprint app to focus on carbon footprint issues in managing digital services. As Matthieu Poulard, Co-Founder of Aguaro explains, the partnership offers numerous benefits.
“One benefit for Bordeaux Métropole is that it can build on the investments already made in the ServiceNow platform by automating many of the processes associated with its services,”
The app provides staff with granular data, which is vital for identifying savings opportunities and ensuring reliable results.
Promoting Carbon Reduction Principles
Bordeaux Métropole has also launched a ServiceNow service portal to promote carbon reduction principles among its users. The municipality now provides other digital responsibility initiatives, such as Digital Clean-up Days in collaboration with recycling and reconditioning company EcoMicro.
Final Thoughts
Bordeaux Métropole’s journey towards sustainable digital transformation is an inspiring example of a government organisation using technology to meet citizen demands and enhance public services.
The strategic partnership with ServiceNow and Aguaro has further enabled Bordeaux Métropole to monitor its carbon footprint and make informed decisions to reduce its environmental impact. As we continue to navigate the challenges of the 21st century, such initiatives serve as a beacon of what can be achieved through responsible digital development.
FAQ
Q: What is Bordeaux Métropole’s strategy for digital transformation?
A: Bordeaux Métropole’s strategy for digital transformation is to support citizens with over 1,600 digital services in areas such as housing and transport. This strategy aims to deliver on Bordeaux’s mission and values, focusing on positive energy and low carbon by 2050.
Q: What technology did Bordeaux Métropole implement in 2016?
A: Bordeaux Métropole implemented ServiceNow (ITSM) in 2016 to establish a new standardised regional information system, including over 1,600 consolidated digital services. The implementation also included a call centre that optimises agents’ digital activities and provides immediate year-round responses to users’ IT requests.
Q: What is the ‘Orientations Numériques Partagées’ strategy?
A: The ‘Orientations Numériques Partagées’ strategy is Bordeaux Métropole’s commitment to responsible digital development. It aims to place citizens at the heart of digital services that are useful and accessible to all, bringing about an efficient and sustainable digital transformation of public services.
Q: Who is Bordeaux Métropole working with to enhance the ServiceNow platform?
A: Bordeaux Métropole is working with ServiceNow partner, Aguaro, and its My IT Footprint app. This app enhances the ServiceNow platform by placing carbon footprint issues at the center of the day-to-day management of digital services.
Q: What are the benefits of using the My IT Footprint app?
A: The My IT Footprint app allows Bordeaux Métropole to automate many of the processes associated with its services, building on the investments already made in the ServiceNow platform. Staff have access to data with a high degree of granularity, which is essential for identifying savings opportunities and making the results more reliable.
Q: What metrics can be assessed using the My IT Footprint app?
A: The My IT Footprint app enables Bordeaux Métropole to assess the environmental impact of all equipment used in the communes, as well as other activities that generate greenhouse gas emissions. Metrics can cover areas such as maintenance services or distances travelled transporting equipment between sites.
Q: How is Bordeaux Métropole engaging users in carbon reduction principles?
A: Bordeaux Métropole has set up a ServiceNow service portal to engage users in the principles of carbon reduction. Additionally, they offer other digital responsibility initiatives, such as Digital Clean-up Days in partnership with the recycling and reconditioning company, EcoMicro.
Q: What insights does Bordeaux Métropole have into its operations?
A: Thanks to their efforts and partnership with ServiceNow and Aguaro, Bordeaux Métropole has a wholistic set of intelligent insights into its operations. This enables the building of a reliable strategy to further reduce environmental impact and foster community awareness and change, particularly in support of the environment.
Q: How has ServiceNow supported Bordeaux Métropole’s digital transformation?
A: ServiceNow’s platform has been supporting Bordeaux Métropole’s digital services management since the outset of their digital transformation in 2016. With the extended partnership with Aguaro, it also enables the monitoring of their carbon footprint from one year to the next.
