Integrated business communications provider NFON had presented its strategy “NFON NEXT 2027”. The strategy’s guiding principle is “We rethink business communication, inspiring and connecting people to grow together sustainably”. With this vision, NFON is pursuing the objective of securing sustainable profitable growth and of becoming the market leader in the AI-supported business communications area.
“With ‘NFON NEXT 2027’, we are redefining the future of business communications and creating the foundation for further growth,” emphasises Patrik Heider, CEO of NFON AG. “Our strategy aims to grow revenue and market share significantly through innovative AI solutions.”
The “NFON Next 2027” strategy focuses on growth, innovation in the artificial intelligence (AI) area, greater proximity to customers, efficient structures and the company’s positioning as a performance leader in the market. These key topics are intended to boost competitiveness and ensure long-term success.
The strategy centres on continuously strengthening core products and on expanding the user base in order to secure sustainable growth. The focus on customer benefits forms the basis for improved communication solutions and the development of new revenue sources through the optimisation of business models. The combination of quality, reliability and innovation consolidates the market position of NFON and creates a solid foundation for further growth.
NFON is aiming for a leadership role in AI-based business communications. The aim is to exploit AI’s full potential in order to understand customer needs more precisely, make processes more efficient and tap into new market opportunities. The acquisition of AI specialist botario in August 2024 represented a crucial step in this direction.
“The integration and further development of AI within our product portfolio is a key building block. These measures not only enhance our customers’ productivity and efficiency, but also sustainably boost our own competitiveness,” added Andreas Wesselmann, CTO of NFON AG.
“Our mission is to lead companies into the future with intelligent technology and to grow together.” By 2027, NFON plans to increase the share of its revenue generated from scalable and AI-supported solutions and to assemble a team of expert specialists to tap into digital transformation opportunities for European companies.
NFON is driving its transformation into a customer- and partner-centric company in order to promote long-term relationships and ensure high levels of satisfaction. The focus is on modern processes, self-service solutions and the targeted expansion of the partner network in order to enhance efficiency and optimise the customer experience. These measures strengthen bonds with customers and partners, and consolidate the position of NFON as an innovative provider in a dynamic market environment.
A scalable and flexible business model enables NFON to respond rapidly to market changes and ensure operational excellence. Agility, cross-divisional collaboration and efficient structures form the foundation for a future-proof organisation that meets the requirements of a dynamic market. The aim also is to raise the profit margin sustainably.
A corporate culture that promotes collaboration, continuous development and excellence is essential for positioning NFON as an attractive employer and a market leader. The fostering of talent and the promotion of uniform development programmes and process optimisations strengthen the internal organisation and contribute to a positive working environment.
As an innovation leader and a long-term partner for medium-sized companies in Europe, NFON develops innovative solutions that combine technological leadership with user-friendly and efficient communication processes.
“Our focus on operational excellence and agile structures forms the basis for a high margin business and a future-proof organisation that can respond dynamically to market changes,” is how Patrik Heider, CEO of NFON AG, summarises the strategy. “We firmly believe that this approach will not only deliver long-term success for us as a company, but also real added value for our customers, partners and employees.”
