NFON has appointed Alexander Wettjen as Vice President Group Sales of NFON AG. In this position, he will be responsible for all sales activities, including field marketing, with effect from 1 December 2024 and will report to Patrik Heider, Chief Executive Officer of NFON AG.
“Joint growth within the partner landscape is of paramount importance to NFON,” says Patrik Heider. “That is why we will position our strong value proposition more intensively on the market and offer our partners significantly more presence. Alexander has in-depth industry knowledge and a large network. With him, we are gaining an experienced colleague who will ensure NFON’s partner-centricity and expand it in a resilient manner!” His appointment is believed will contribute significantly to increased partner satisfaction, greater market reach, an optimised end customer experience and mutual growth.
Partner Centricity: With more efficiency to the ideal NFON sales organisation
“For NFON, focusing on the requirements of our partners and customers is now a top priority,” explains designated Vice President Group Sales Alexander Wettjen. “We need to focus more strongly on goals, challenges and opportunities.”
To achieve this, the aim is to make the collaboration between partners and NFON more efficient and targeted. A structured dialogue with clear communication channels forms the basis for reliable and sustainable support for our partners. “Only through a close and joint presence can we tap into new growth potential – this is the key to a productive and successful dialogue with our partner landscape,” says the sales specialist. The connection between product and sales is being intensified in order to respond positively and purposefully to market needs and to set innovative agendas that significantly strengthen competitiveness. Alexander Wettjen: ”Stable services and focussed product development go hand in hand with the best partner support. Partner Centricity is the driving force for innovation today, here and now, as well as in the future, and the guiding principle for harmonious and cooperative collaboration.”
Alexander Wettjen has held leading positions at Telefónica (Head of Direct Sales) and Sixt (Senior Director Sales International), among others. “My vision in sales and marketing is that we have to be not only a reliable, creative and fast point of contact for our partners, but also an approachable, efficient companion and consultant,” he explains. The aim is to strengthen new customer business, existing customer management and upselling. Partner satisfaction and feedback play a central role here in order to optimally promote the growth of the sales organisation. “Partner centricity is essential for an ideal sales organisation. We will be measured by the excellence of our partnerships,” concludes Alexander Wettjen.
Cross-border successes
NFON is strengthening the focus of country support through the corporate level. Central responsibilities such as product management, people and culture, and finance are provided by the head office. At the same time, country-specific approaches are combined with scalable structures and integrated into international planning. This allows countries to focus even more on partner support and development. “The aim is to implement scalable concepts in a standardised way in all countries in order to further strengthen the joint business and make it more profitable,” explains Alexander Wettjen. Support for the sales units will be expanded as part of this strategy: In each country, a sales and marketing lead will report directly to Alexander Wettjen.
Priority: Reliability and trust
Jennifer Fritsch, previously Head of Alliance Partner Management, takes on the role of Head of Sales Germany and is now responsible for sales in Germany. “I am very much looking forward to aligning the interests of our partners with the strategic potential of NFON and ensuring that the ‘voice of our partners’ is heard in the organisation,” says Jennifer Fritsch, who reports directly to Alexander Wettjen in her new role. “As a team, we rely on the power of collaboration, which is the origin of our joint growth and part of our DNA,” she adds.