Evolve IP’s EMEA Partner Day, held at the Williams Formula 1 Experience Centre, revealed key industry insights that cloud collaboration is on track to attract five million more users by 2028. This surge, part of a race among cloud providers to win new customers, is a central finding from the event, which drew over 150 attendees from across Europe.
The cloud collaboration specialist, Evolve IP, shared its vision of a rapidly evolving landscape where traditional on-premise communication systems give way to Unified Communications as a Service (UCaaS), driven by the power of artificial intelligence. According to market analysts at the Cavell Group, cloud communication adoption is expected to grow from 10.9 million users this year to 15.9 million by 2028, with the market value reaching £1.86 billion.
Paul Harrison, Evolve IP’s EMEA Managing Director, likened the company’s approach to Formula 1 racing, emphasising the drive to innovate and stay ahead of the competition. “We’re not afraid to push the boundaries, drive forward, and adapt just like F1,” he said. “We want to win. We want to be the best. Just like a race team, we’re evolving all the time and never stop, nor does the competition.”
Evolve IP’s international network operates in 57 countries, providing a central resource for resellers. The company has also positioned itself as an ethical and sustainable enterprise with a carbon-neutral vision. Harrison highlighted that among the 107 UK cloud providers, Evolve IP is part of a dominant top 10, holding over 60% of the market share.
During the event, Evolve IP’s UK Sales Director, Jamie Hughes, spoke about the importance of collaborative partnerships, describing them as “a bit like a marriage,” requiring agility and adaptability to meet different needs. He mentioned that the company is targeting growth in sectors like retail, hospitality, education, and healthcare, as well as exploring an ‘untapped’ opportunity with Cisco.
The event featured presentations on the latest trends in UCaaS and AI-driven communication. Experts from Cisco and Dubber discussed how AI will “super-charge” communications. Panel discussions delved into the challenges and opportunities ahead and how existing partners are achieving success.The day concluded with an awards ceremony and entertainment, including a pit stop challenge where participants raced to change all four tyres on a Grand Prix car. The event, supported by technology partners like Akixi, iTel, Dubber, and others, underscored the competitive and innovative spirit driving
Evolve IP’s success in the cloud collaboration sector.