DE-CIX, a leading Internet Exchange (IX) operator, has expanded its Partner Program to include a wider range of enterprise-facing partners such as Managed Service Providers (MSPs), technology suppliers, and systems integrators. The expansion aims to capitalise on the growing connectivity demands of the Internet of Things (IoT), cloud, and AI-based services. The new R3 (Resell, Refer, Reach) Partner Program offers preferential pricing, a simplified scoring system, and incentives for Premium Partner status. This move comes as the potential revenue from AI-powered business opportunities is predicted to rise to $157 billion by 2028.
- DE-CIX launches an Enterprise Partner Program, becoming the first neutral Internet Exchange operator to do so.
- The program targets AI resellers with a potential market value of $157 billion by 2028, offering benefits like preferential pricing and access to a wide array of connectivity services.
- The Partner Program extends to Managed Service Providers, Systems Integrators, and Telecom Service Brokers, allowing them to enrich their portfolios with DE-CIX’s enterprise-grade services and global connectivity solutions.
DE-CIX Extends Partner Program to Capitalise on $157 Billion AI Reseller Market
In a move aimed at meeting the increasing connectivity demands of automation and the Internet of Things (IoT), DE-CIX, a leading Internet Exchange (IX) operator, has announced the expansion of its Partner Program. Notably, DE-CIX has become the first data centre and carrier-neutral IX operator globally to broaden its partner program beyond traditional wholesale partners and resellers, now including enterprise-facing partners.
A New Scope for the R3 Partner Program
The R3 Partner Program, an acronym for “Resell, Refer, Reach”, has been reshaped to serve enterprise-facing partners specifically. With the AI-powered business opportunities for channel partners projected to swell to $157 billion by 2028, according to Canalys research, the R3 program is primed to help partners capitalise on the booming connectivity needs of IoT, cloud, and AI-based services.
DE-CIX’s revised program offers partners preferential pricing across the company’s entire portfolio. The offerings include peering, connectivity to over 50 cloud providers using the DE-CIX DirectCLOUD service, the Microsoft Azure Peering Service (MAPS), and the highly scalable DE-CIX Cloud ROUTER, among others.
Benefits for Managed Service Providers and Systems Integrators
Managed Service Providers (MSPs), Systems Integrators, and other technology suppliers can now benefit from DE-CIX’s enterprise-grade services. This expansion provides these partners with the ability to enrich their portfolios with DE-CIX’s global 24/7 customer service and support in solution design and value engineering if required.
The world-leading peering solution offered by DE-CIX amalgamates a global ecosystem of more than 3,500 carriers, ISPs, cloud service providers, and other network operators. MSPs can leverage this ecosystem to offer competitive, customised connectivity solutions to their customers.
“Secure and high-performance direct interconnection is key to unlocking greater economic potential for industries across the board. The new DE-CIX R3 Partner Program supports all of our partners to grow together with us by providing excellent interconnection services to meet the needs of enterprises and organisations,” explains Mareike Jacobshagen, Head of Global Business Partner Program at DE-CIX.
First DE-CIX Premium Partners Announced
In addition to the new focus on enterprise-facing partners, DE-CIX also announced its first DE-CIX Premium Partners. These partners have demonstrated exceptional performance and have earned DE-CIX Premium Partner status, which offers increased margin benefits, a personal partner manager, market development funds, and the opportunity to run joint campaigns.
Final Thoughts
DE-CIX’s decision to extend its partner program reflects the increasing importance and profitability of the AI reseller market. By broadening its reach to include enterprise-facing partners, the company is positioning itself and its partners to capitalise on the burgeoning demand for high-performance, secure, and resilient connectivity. This move could potentially reshape the landscape of the global IX operator space and set a new bar for customer service and support in the industry.
FAQ
Q: What is DE-CIX’s Partner Program about?
A: DE-CIX’s Partner Program is designed to help enterprise-facing partners deliver and capitalize on the growing connectivity needs of IoT, cloud, and AI-based services.
Q: How has DE-CIX extended its Partner Program?
A: DE-CIX is now the only data center and carrier-neutral IX operator worldwide to extend its partner program beyond traditional wholesale partners and resellers to include a wider ecosystem, including Managed Service Providers (MSPs), technology suppliers, strategists and advisors, systems integrators, and Telecom Service Brokers (TSBs).
Q: What are the benefits of DE-CIX’s new Partner Program iteration?
A: Partners will benefit from preferential pricing across the entire DE-CIX portfolio, including peering, connectivity to 50+ cloud providers using the DE-CIX DirectCLOUD service, the Microsoft Azure Peering Service (MAPS), and the virtual and highly scalable DE-CIX Cloud ROUTER, as well as virtual private point-to-point connections. Premium Partner status offers greater margin benefits, a personal partner manager, market development funds, and the opportunity to run joint campaigns.
Q: Who can benefit from DE-CIX’s Partner Program?
A: Managed Service Providers, Systems Integrators, technology suppliers, strategists and advisors, and Telecom Service Brokers (TSBs) can enrich their portfolios with DE-CIX’s enterprise-grade services, global 24/7 customer service, and support in solution design and value engineering if desired.
Q: How can partners leverage DE-CIX’s world-leading peering solution?
A: Partners can tap into DE-CIX’s global ecosystem of more than 3,500 carriers, ISPs, cloud service providers, and other network operators to provide competitive, tailored connectivity solutions to their customers, offering high-performance, low-latency, flexible, secure, and resilient connectivity fit for the demands of modern digitalization.
Q: Who are the first DE-CIX Premium Partners announced?
A: The first eight DE-CIX Premium partners are Arelion, Cancom, Core-Backbone, envia TEL, RETN, TelemaxX, Türk Telekom International, and V.tal.